Smokey Bones adds social media
Restaurant chain Smokey Bones Bar & Fire Grill is attempting to merge the real-world socializing that takes place in its bars with online social networking. After being acquired by private investĀment firm Sun Capital Partners in January 2008, Smokey Bones, based in Orlando, launched a brand repositioning effort in the fall, focusing on the lively social interaction that takes place in its large bars.
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