Smithsonian Taps Time Inc. Exec for New Web Division
Smithsonian Publishing, publisher of the Smithsonian magazine, debuted its online publishing group along with a major expansion and overhaul of its online properties.
Emily Allen was named director of the new online division. She will direct all marketing and sales strategies relating to the Internet business.
Ms. Allen previously served as online manager at Time Inc.'s Time4 Media.
Her responsibilities include managing content and business development for the Smithsonian Publishing Web sites at www.smithsonian.com, www.airandspacemagazine.com and www.mysmithsonian.com, which will launch in January 2007.
Smithsonian's flagship magazine, which competes with National Geographic, has a circulation of more than 2 million subscribers and features content on history, science, travel and the arts.