Smithsonian magazine allies with Vail festival

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Smithsonian magazine has partnered with Taste of Vail, an annual celebration that attracts more than 5,000 affluent epicureans, skiers and resort travelers to Vail Valley, CO.

The partnership will introduce the festival to Smithsonian magazine's 2 million subscribers with an advertorial feature in its March issue and a micro-site hosted on www.smithsonian.com.

The four-day event will be held on April 11-15 and celebrates 35 of Vail Valley's restaurants. It will also feature 54 wineries from around the world.

The partnership aims to offer a multi-platform marketing opportunity for Smithsonian magazine and Taste of Vail as well.

The opportunity features a branded presence for Smithsonian in all Taste of Vail events and materials, national advertising exposure in Smithsonian for the festival and online branding opportunities, onsite sampling and product demonstration opportunities.

Smithsonian magazine focuses on history, science, travel and the arts. It is targeted toward a highly affluent audience.

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