May 06, 2009
SMD Media Services awarded three African-American lists
SMD Media Services Inc. has been awarded list management of three lists of African-American consumers. These lists include African American Mail Order Buyer Families, African American Mail Order Buyer Baby Boomers and African American Craft/Hobby Mail Order Buyer Families.
African American Mail Order Buyer Families features families spending through the mail for themselves and their children. They have responded to telemarketing, direct mail and Internet offers. They give to fundraising events, and spend on travel and other quality of life opportunities. An average of 2.4 children under the age of 12 are in the household. Selects on the 402,600-universe list include age range, gender, children by age, children by gender and household income. It is available beginning at $85/M.
African American Craft/Hobby Mail Order Buyer Families features families who have purchased craft and hobby items specifically. They are direct mail responders, many of whom have moved in the past six months. This 402,600-universe list is available beginning at $85/M.
African American Mail Order Buyer Baby Boomers features African-American consumers age 45 to 60 who are family oriented and have the leisure time to enjoy many of their interests, which include reading, cooking, gardening and traveling. This 885,000 universe list is available beginning at $85/M.