SMD Media awarded management of 6 files
SMD Media has been awarded management of the following files: Will Kits, Easter Bunny, Families with Children, Fundraising, Santa's and Senior Market.
The Will Kits file targets parents and grandparents and is a 1,400,000 universe list.
The Easter Bunny file targets parents and is an 800,000 universe list.
The Families with Children file contains the following lists: Cable Kids Buyers; Summer Kamp Kids; Hot Rod Dads Who Love Their Cars; Kids and Mail; Bowling Queens, Kings…and Baby Bees; High Income Families Spending During the Recession; and America's Craft and Hobby MOB Families.
The Fundraising file contains the following lists: Charity Begins at Home; Charitable High Income Families; $100,000-plus Charitable Donor Families; and Donating Dads.
The Santa's file targets parents and is a 950,000 universe list.
The Senior Market file contains the following lists: America's Mailing Seniors; Affluent Globe Trotting Seniors Who Love Mail; Golden Years Avid Travelers; Gray (Seniors) with a lot of Green; and Internet Savvy MOB Seniors Age 55-plus.