When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.