One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.
Four panelists share their tips at Facebook Fit New York.
When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...