smartphones

Latin America's Got Game

Latin America's Got Game

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No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

Tablet Usage Is on a Serious Upswing

Tablet Usage Is on a Serious Upswing

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New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.

Don't Be at Cross-Screen Purposes with Your Customers

Don't Be at Cross-Screen Purposes with Your Customers

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If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.

Note to Brands: Go Cross-Screen or Bust

Note to Brands: Go Cross-Screen or Bust

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New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

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We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Enter the Selfie-Razzi

Enter the Selfie-Razzi

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A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

A Picture Sparks 54,000 Shares

A Picture Sparks 54,000 Shares

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HTC discovers that getting personal with customers is good business.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

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The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Infographic: The "Smarter" Sex

Infographic: The "Smarter" Sex

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Which gender is more reliant on their smartphone for holiday shopping? It depends.

Will Mobile Kill the Radio Star?

Will Mobile Kill the Radio Star?

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Depending on how you look at it mobile is the savior of radio. It's also arguably one of the causes of its slow demise.

WeddingWire Goes Mobile First

WeddingWire Goes Mobile First

Today's brides-to-be live on their smartphones, so WeddingWire planning service has been aggressive about mobile email for two years.

An Ounce of Prevention for Mobile Marketing Sickness

An Ounce of Prevention for Mobile Marketing Sickness

5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.

Off the Beaten Path to Purchase

Off the Beaten Path to Purchase

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The simple path to purchase started to go the way of the Dodo at around the time smartphones saturation broke the thermometer needle.

Using the Second Screen to Drive Customer Engagement

Using the Second Screen to Drive Customer Engagement

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Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.

The Future of Email Marketing

The Future of Email Marketing

6 trends marketers should watch to ensure long-term success with their email marketing.

The Physical Store Goes Digital

The Physical Store Goes Digital

By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.

Q&A: Jay Wright, VP of business development, Qualcomm

Q&A: Jay Wright, VP of business development, Qualcomm

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Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.

40 Under 40: Top Trends

40 Under 40: Top Trends

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What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.

Why Mobile Shouldn't Scare Small Business Marketers

Why Mobile Shouldn't Scare Small Business Marketers

5 ways direct marketers at any size company can harness mobile marketing to connect with customers.

OK, You Have My Attention—For 300 Milliseconds

OK, You Have My Attention—For 300 Milliseconds

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If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.

Sleeping With Your Phone

Sleeping With Your Phone

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What was the first object you touched when you woke up this morning? My money's on your mobile phone.

Fast Facts: April 2013

Fast Facts: April 2013

Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.

Unlocking Possibilities with Mobile Marketing

Unlocking Possibilities with Mobile Marketing

The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.

Hawkeye Video Series, Part 3: The Future of Marketing

Hawkeye Video Series, Part 3: The Future of Marketing

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What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.

Nokia: The Once and Future(?) King

Nokia: The Once and Future(?) King

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The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.

Q&A: Tejal Patel, head of social commerce and performance, Nokia

Q&A: Tejal Patel, head of social commerce and performance, Nokia

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A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.

Sprint Calls All iPhone 5 Users 'Roaming Photojournalists'

Sprint Calls All iPhone 5 Users 'Roaming Photojournalists'

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Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.

Moving Past the Mobile One-Off

Moving Past the Mobile One-Off

Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.

Video: Richy Glassberg, COO & CRO, Medialets

Video: Richy Glassberg, COO & CRO, Medialets

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Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.

Mobile Commerce Has Come of Age.  Are You Ready?

Mobile Commerce Has Come of Age. Are You Ready?

Five ways marketers can maximize site performance on smartphones and tablets.

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