No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.
New research says that 18.5% of all marketing emails were opened on a tablet in Q1 2014. That's up more than 5% since just nine months ago.
If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.
New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.
We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.
A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.
HTC discovers that getting personal with customers is good business.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
Depending on how you look at it mobile is the savior of radio. It's also arguably one of the causes of its slow demise.
Today's brides-to-be live on their smartphones, so WeddingWire planning service has been aggressive about mobile email for two years.
5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.
The simple path to purchase started to go the way of the Dodo at around the time smartphones saturation broke the thermometer needle.
Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.
6 trends marketers should watch to ensure long-term success with their email marketing.
By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
5 ways direct marketers at any size company can harness mobile marketing to connect with customers.
If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.
What was the first object you touched when you woke up this morning? My money's on your mobile phone.
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.
Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.
Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
Five ways marketers can maximize site performance on smartphones and tablets.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...