Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 smartphones

Do you have that in yellow? NYC tests taxi shopping

February 08, 2012

Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.
 

Vicks gets moms' ear with flu warnings

February 01, 2012

New and expecting moms can track regional flu activity with ads from mobile apps.
 

Pandora's targeting model hard to parse

February 01, 2012

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
 

AT&T CMO heralds targeted approach

February 01, 2012

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
 

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media January 31, 2012

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

New RIM CEO appointed following executive shuffle

January 23, 2012

Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.
 

Survey: Only 4% of consumers prefer mobile apps when shopping

January 16, 2012

Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
 

'Twas the merry season of mobile

January 01, 2012

As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
 

Kaz launches an integrated campaign for new Vicks thermometer

December 23, 2011

Product manufacturer Kaz and agency Blue Chip Marketing Worldwide have partnered on a campaign to promote the new Vicks Behind Ear Thermometer. The campaign includes print ads, targeted email blasts, digital online ads, QR codes, place-based TV ads and geolocal targeting.
 

Incorporating tablets into 
mobile marketing strategy

Joe Saumweber, director of digital and mobile strategy, Rockfish Interactive October 01, 2011

Just like the smartphone before it, tablets are officially here to stay. Tablet penetration is expected to triple this year and double again next year, so smart brands are giving careful consideration to this new format.
 

Mobile tagging extends TV ads for brands

August 01, 2011

The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing budgets. However, companies such as HTC Corp. and PepsiCo are lighting that path by using apps for consumers' 
mobile devices.
 

Chicago Bulls test opt-in mobile effort

March 30, 2011

The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to receive real-time game updates, scores and player statistics via mobile phone. The team worked with Chicago-based mobile marketing firm Vibes Media on the initiative.
 

Drugfree.org's first SMS mobile ad campaign reaches 2 million

Esther D’Amico February 07, 2011

The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.
 

My mother's birthday: A lesson in direct marketing

January 19, 2011

For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access.
 

QR codes: Are they worth the investment?

Susan Kelly and Frank O’Brien January 01, 2011

Susan Kelly, VP at Xerox, and Frank O'Brien, founder of Conversation, debate the pros and cons of quick response codes
 

HSN partners with Motricity for mobile initiatives

October 02, 2009

HSN is working with Motricity on SMS marketing, using the agency's Gateway service to manage HSN's text-messaged daily deal alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.