HTC discovers that getting personal with customers is good business.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
Depending on how you look at it mobile is the savior of radio. It's also arguably one of the causes of its slow demise.
Today's brides-to-be live on their smartphones, so WeddingWire planning service has been aggressive about mobile email for two years.
5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.
The simple path to purchase started to go the way of the Dodo at around the time smartphones saturation broke the thermometer needle.
Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.
6 trends marketers should watch to ensure long-term success with their email marketing.
By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
5 ways direct marketers at any size company can harness mobile marketing to connect with customers.
If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.
What was the first object you touched when you woke up this morning? My money's on your mobile phone.
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
The mobile platform offers unique advantages for grabbing a user's attention with the flexibility for more advanced designs, but don't totally disregard what you've learned in the print world.
What does the future of marketing hold? Hawkeye's Executive Director Larry Kimmel explains in the final installment of this three-part video series.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.
Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.
Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
Five ways marketers can maximize site performance on smartphones and tablets.
Consumers lean on their mobile devices for search.
There's little doubt mobile marketing is the future of direct response marketing. Here's why it's starting to look like the most effective direct response marketing tool ever.
As mobile-friendly sites increase in importance, marketers need to consider how to adapt the online customer experience to mobile devices.
Responsive email design takes the idea of "the right message at the right time" to the next level by delivering the right "experience" to their audience.
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
Mobile users have an extremely low tolerance for intrusions and interruptions, which means delivering value on mobile is a quite different proposition than doing it through traditional channels.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.