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The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?

The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?

Join Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences.

Google re-establishes e-commerce toehold

Google re-establishes e-commerce toehold

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In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to apps, Google Play, like Apple's iTunes, now sells other digital entertainment such as music, books and films.

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

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Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Study: Retailers overlooking tablet and smartphone opportunities

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Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

Smartphone app unlocks interactive music content

Smartphone app unlocks interactive music content

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Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.

The multitasking media consumer

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As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.

Grow your subscriber base with smartphone technology

Grow your subscriber base with smartphone technology

Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...