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The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?

The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?

Join Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences.

Google re-establishes e-commerce toehold

Google re-establishes e-commerce toehold

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In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to apps, Google Play, like Apple's iTunes, now sells other digital entertainment such as music, books and films.

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

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Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Study: Retailers overlooking tablet and smartphone opportunities

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Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

Smartphone app unlocks interactive music content

Smartphone app unlocks interactive music content

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Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.

The multitasking media consumer

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As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.

Grow your subscriber base with smartphone technology

Grow your subscriber base with smartphone technology

Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...