Join Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences.
In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to apps, Google Play, like Apple's iTunes, now sells other digital entertainment such as music, books and films.
Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.
Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...