In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to apps, Google Play, like Apple's iTunes, now sells other digital entertainment such as music, books and films.
Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.
Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.