Smartphone

The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?

The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?

Join Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences.

Google re-establishes e-commerce toehold

Google re-establishes e-commerce toehold

By

In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to apps, Google Play, like Apple's iTunes, now sells other digital entertainment such as music, books and films.

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

By

Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Study: Retailers overlooking tablet and smartphone opportunities

By

Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

Smartphone app unlocks interactive music content

Smartphone app unlocks interactive music content

By

Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.

The multitasking media consumer

By

As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.

Grow your subscriber base with smartphone technology

Grow your subscriber base with smartphone technology

Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.