SmartMoney.com to Co-Brand Portfolio Map for AOL, CompuServe
The agreement is part of a content deal the companies signed last November, giving AOL and CompuServe members access to SmartMoney.com's financial planning information and tools.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.