SmartMoney.com to Co-Brand Portfolio Map for AOL, CompuServe
The agreement is part of a content deal the companies signed last November, giving AOL and CompuServe members access to SmartMoney.com's financial planning information and tools.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.