SmartMoney.com to Co-Brand Portfolio Map for AOL, CompuServe
The agreement is part of a content deal the companies signed last November, giving AOL and CompuServe members access to SmartMoney.com's financial planning information and tools.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.