SmartMoney.com to Co-Brand Portfolio Map for AOL, CompuServe
The agreement is part of a content deal the companies signed last November, giving AOL and CompuServe members access to SmartMoney.com's financial planning information and tools.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.