SmartDM Signs Pacers Sports, Bobcats

Share this article:
SmartDM, a database marketing firm, said yesterday that it signed deals with Pacers Sports & Entertainment, which owns and operates the NBA's Indiana Pacers, and the Charlotte Bobcats, the league's newest franchise, to be their CRM/software and data management services provider.


SmartDM will build and maintain marketing data warehouses for the organizations. Both will use SmartDM's proprietary Web-based customer relationship management tool, DirectTR@K, to empower sales and marketing initiatives.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.