SmartDM Lands Deal With Sports Teams

Share this article:
SmartDM, Nashville, TN, announced a contract yesterday with Kroenke Sports Enterprises, owner of the Colorado Avalanche and Denver Nuggets, to perform data management, data analytics and e-mail marketing.


Kroenke will use SmartDM's proprietary campaign management system, DirectTR@K, to manage current and prospective customer data, conduct targeted e-mail marketing campaigns and provide analytic services to help leverage customer data to improve profitability for all operations.


SmartDM and DirectTR@K will "help us plan and execute smart direct marketing campaigns to help us sell more tickets," said Haynes Hendrickson, director, direct response marketing at Kroenke.


The Avalanche and Nuggets are a key addition to SmartDM's growing portfolio of sports clients, which include the National Hockey League's Nashville Predators and Columbus Blue Jackets.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.