Small Data

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

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Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Five Ways to Get Big Data Moving Faster

Five Ways to Get Big Data Moving Faster

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Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...