When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.
Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.
By placing the human element as a top priority for every IT project you approach, your boutique firm can win big in the face of larger competitors.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
Times they are a-changin'—and getting more challenging for small businesses.
Big or small, Facebook says it can help them all.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
Small online retailers that want to compete against Goliath competitors need to establish a social, speedy Web presence
Kitsy Lane, an e-commerce platform for small fashion businesses and entrepreneurs, launched July 24.
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.
It is not uncommon that the retail side of a business doesn't know what the Web side is doing.
Twitter and American Express today launched Promoted Products for Small Businesses, a service allowing small- and medium-sized businesses to advertise on the microblogging site, said Twitter in a statement. The service, announced in February, is available to select American Express cardholders and merchants and will gradually roll out to an increased number of businesses.
Dell strives to better target its customers and market its brand.
Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.
Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
Janine Popick, founder and CEO of VerticalResponse, discusses how small businesses are integrating email with social media.
Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.
Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.
Consultancy SocialCrush has acquired SayItSocial, a social media marketing firm. Tim Moore, CEO and cofounder of SocialCrush, said that the acquisition will build the company's social media expertise and consultancy work for clients.
Facebook has launched a dedicated site to educate small businesses on the social network's marketing tools. The Facebook for Business portal features links to step-by-step how-to guides to help small companies use the site's advertising offerings, such as Pages, Ads and Sponsored Stories.
Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.
Café Ba-Ba-Reeba is part of a trend of small businesses using social media to engage customers. According to a study released last week by Borrell Associates, two-thirds of the 2,872 small and medium business owners interviewed said that they use social media to communicate directly with customers, and one-third said that they plan to increase their social media spending this year.
Local branches of Mail Boxes Etc. and the UPS Store, both UPS companies, are conducting a multifaceted marketing effort to promote online printing services, which allow consumers and businesses to publish documents from the Web. The initiative targets small to midsize businesses.
FedEx Office has completed the rollout of its Design & Print Center platform, which was announced in May. Working with commercial printer VistaPrint, FedEx Office has created a digital self-service tool for small business owners to create and order custom business cards, letterhead and marketing collateral. The service is available in the more than 1,100 FedEx Office stores either via an in-store kiosk or from the computer terminals available for customer use.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.