Small Business

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

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Why not try one or two this Saturday?

Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

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There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

Small Business Marketing 101

Small Business Marketing 101

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10 ways small business owners can get their marketing strategies off the ground.

An Ode to My Favorite Small Business Owner

An Ode to My Favorite Small Business Owner

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In honor of Mother's Day, I discuss how my mother went from MOM to CEO of her own business.

Infographic: SMBs Play an Essential Role in the Big Brand Game

Infographic: SMBs Play an Essential Role in the Big Brand Game

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When it comes to small and medium-size business (SMB) customers, brands aren't playing around.

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

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Will SMBs fulfill their New Year's resolutions for marketing enhancements?

News Byte: Big Biz on Small Business Saturday

News Byte: Big Biz on Small Business Saturday

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Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.

Want to Support Your Community? Try Shopping!

Want to Support Your Community? Try Shopping!

Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.

Place People First to Win Clients from Global Competition

Place People First to Win Clients from Global Competition

By placing the human element as a top priority for every IT project you approach, your boutique firm can win big in the face of larger competitors.

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

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Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.

Infographic: Small Business Customers Have Big Expectations

Infographic: Small Business Customers Have Big Expectations

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Times they are a-changin'—and getting more challenging for small businesses.

Is Your Small Business Friends with Facebook?

Is Your Small Business Friends with Facebook?

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Big or small, Facebook says it can help them all.

Major Infusion for Infusionsoft

Major Infusion for Infusionsoft

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Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.

Wanted: an established Web presence for a floundering SMB

Wanted: an established Web presence for a floundering SMB

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Small online retailers that want to compete against Goliath competitors need to establish a social, speedy Web presence

Fashion e-commerce platform Kitsy Lane to provide small-business marketing solutions

Fashion e-commerce platform Kitsy Lane to provide small-business marketing solutions

Kitsy Lane, an e-commerce platform for small fashion businesses and entrepreneurs, launched July 24.

Constant Contact acquires digital storefront provider SinglePlatform

Constant Contact acquires digital storefront provider SinglePlatform

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Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.

Three ways to get integration initiatives implemented

Three ways to get integration initiatives implemented

It is not uncommon that the retail side of a business doesn't know what the Web side is doing.

Twitter rolls out ad service for SMBs

Twitter and American Express today launched Promoted Products for Small Businesses, a service allowing small- and medium-sized businesses to advertise on the microblogging site, said Twitter in a statement. The service, announced in February, is available to select American Express cardholders and merchants and will gradually roll out to an increased number of businesses.

Dell's transformation

Dell's transformation

Dell strives to better target its customers and market its brand.

VerticalResponse acquires social marketing firm Roost

VerticalResponse acquires social marketing firm Roost

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Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.

Experian launches North American consulting practice

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Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.

Q&A: Janine Popick, founder and CEO, VerticalResponse

Q&A: Janine Popick, founder and CEO, VerticalResponse

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Janine Popick, founder and CEO of VerticalResponse, discusses how small businesses are integrating email with social media.

Twitter offering limited access to self-service ad platform

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Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.

Marketo launches marketing tool for small businesses

Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.

SocialCrush buys social media firm SayItSocial

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Consultancy SocialCrush has acquired SayItSocial, a social media marketing firm. Tim Moore, CEO and cofounder of SocialCrush, said that the acquisition will build the company's social media expertise and consultancy work for clients.

Facebook touts small business marketing capabilities

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Facebook has launched a dedicated site to educate small businesses on the social network's marketing tools. The Facebook for Business portal features links to step-by-step how-to guides to help small companies use the site's advertising offerings, such as Pages, Ads and Sponsored Stories.

Marketers cast skeptical eye on daily deal promotions

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Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.

Small businesses investing in social media marketing

Small businesses investing in social media marketing

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Café Ba-Ba-Reeba is part of a trend of small businesses using social media to engage customers. According to a study released last week by Borrell Associates, two-thirds of the 2,872 small and medium business owners interviewed said that they use social media to communicate directly with customers, and one-third said that they plan to increase their social media spending this year.

UPS Store, Mail Boxes Etc. conduct localized effort to promote Web printing service

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Local branches of Mail Boxes Etc. and the UPS Store, both UPS companies, are conducting a multifaceted marketing effort to promote online printing services, which allow consumers and businesses to publish documents from the Web. The initiative targets small to midsize businesses.

National rollout of FedEx Office print platform completed

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FedEx Office has completed the rollout of its Design & Print Center platform, which was announced in May. Working with commercial printer VistaPrint, FedEx Office has created a digital self-service tool for small business owners to create and order custom business cards, letterhead and marketing collateral. The service is available in the more than 1,100 FedEx Office stores either via an in-store kiosk or from the computer terminals available for customer use.

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