Slack Barshinger acquires Coleman Partners

Share this article:

Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners.

“Coleman brings additional branding capabilities and some terrific talent and clients,” said Gary Slack, chairman and CEO of Slack Barshinger. “[They also bring us] one new sector — healthcare — and it strengthens us in the financial services and industrial products categories.”

Coleman Partners' six employees now work in the Slack Barshinger headquarters, and the company will operate under the Slack Barshinger brand. Slack Barshinger now has 55 total employees.

Slack said now was a good time for the acquisition.

“Within the current economic climate, when it's a little harder to grow organically, another option for growth is to find what I consider gems of agencies who are interested in joining forces with larger agencies to help survive and prosper,” Slack said.

Kevin Coleman, founder of Coleman Partners, will continue with the company as senior counselor, and Karen Courtright, former VP at Coleman Partners, will be a client team leader and director of research. There are no other staff changes planned.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.