Slack Barshinger acquires Coleman Partners

Share this article:

Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners.

“Coleman brings additional branding capabilities and some terrific talent and clients,” said Gary Slack, chairman and CEO of Slack Barshinger. “[They also bring us] one new sector — healthcare — and it strengthens us in the financial services and industrial products categories.”

Coleman Partners' six employees now work in the Slack Barshinger headquarters, and the company will operate under the Slack Barshinger brand. Slack Barshinger now has 55 total employees.

Slack said now was a good time for the acquisition.

“Within the current economic climate, when it's a little harder to grow organically, another option for growth is to find what I consider gems of agencies who are interested in joining forces with larger agencies to help survive and prosper,” Slack said.

Kevin Coleman, founder of Coleman Partners, will continue with the company as senior counselor, and Karen Courtright, former VP at Coleman Partners, will be a client team leader and director of research. There are no other staff changes planned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.