Slack Barshinger acquires Coleman Partners

Share this article:

Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners.

“Coleman brings additional branding capabilities and some terrific talent and clients,” said Gary Slack, chairman and CEO of Slack Barshinger. “[They also bring us] one new sector — healthcare — and it strengthens us in the financial services and industrial products categories.”

Coleman Partners' six employees now work in the Slack Barshinger headquarters, and the company will operate under the Slack Barshinger brand. Slack Barshinger now has 55 total employees.

Slack said now was a good time for the acquisition.

“Within the current economic climate, when it's a little harder to grow organically, another option for growth is to find what I consider gems of agencies who are interested in joining forces with larger agencies to help survive and prosper,” Slack said.

Kevin Coleman, founder of Coleman Partners, will continue with the company as senior counselor, and Karen Courtright, former VP at Coleman Partners, will be a client team leader and director of research. There are no other staff changes planned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.