Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it has found in social media an effective way to connect with its active customer base, wherever they are and whatever they're doing.
When Facebook founder Mark Zuckerberg said Facebook would announce something "awesome" on July 6, he wasn't fooling much of the media that covers him. (You know your company has clout when the media covers an announcement of an upcoming announcement). Report after report predicted that Facebook would integrate Skype video chat and, thanks to TechCrunch.com, the rumor has finally been confirmed.
Microsoft said May 10 that it has agreed to acquire Internet communications platform Skype from investor group Silver Lake for $8.5 billion in cash. Skype will operate as a new business division within Microsoft, the Redmond, Wash.-based company said in a statement.
Digital communications platform Skype launched display advertising for Windows users in the US, UK and Germany on March 7. Groupon, Visa, Nokia and Universal Pictures are among the brands that have signed up at launch to sponsor Skype's homepage for a day.
Google has acquired Gizmo5, a company that makes software for Internet-based calling on mobile phones and computers.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.