Skymall Sees Web Sales Soar

Share this article:
Skymall Inc., Phoenix, next month expects to announce Internet sales of $13.1 million for 1999, a 420 percent increase over 1998.


The company invested more than $30 million last year in information technology infrastructure and Web initiatives to shift a significant portion of business online.


"Thirty-seven percent of our core consumer business now comes via the Web," said Robert M. Worsley, founder/CEO at Skymall.


The company expects net sales for 1999 to be $61 million vs. 1998 net sales of $49.3 million. Sales attributed to its offline catalog business were essentially flat, increasing $1.5 million compared to 1998.


Skymall expects to report fourth quarter sales of about $25.7 million, a 26 percent increase over the same period in 1998.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.