Skymall Sees Web Sales Soar

Share this article:
Skymall Inc., Phoenix, next month expects to announce Internet sales of $13.1 million for 1999, a 420 percent increase over 1998.


The company invested more than $30 million last year in information technology infrastructure and Web initiatives to shift a significant portion of business online.


"Thirty-seven percent of our core consumer business now comes via the Web," said Robert M. Worsley, founder/CEO at Skymall.


The company expects net sales for 1999 to be $61 million vs. 1998 net sales of $49.3 million. Sales attributed to its offline catalog business were essentially flat, increasing $1.5 million compared to 1998.


Skymall expects to report fourth quarter sales of about $25.7 million, a 26 percent increase over the same period in 1998.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.