Skymall Sees Web Sales Soar

Share this article:
Skymall Inc., Phoenix, next month expects to announce Internet sales of $13.1 million for 1999, a 420 percent increase over 1998.


The company invested more than $30 million last year in information technology infrastructure and Web initiatives to shift a significant portion of business online.


"Thirty-seven percent of our core consumer business now comes via the Web," said Robert M. Worsley, founder/CEO at Skymall.


The company expects net sales for 1999 to be $61 million vs. 1998 net sales of $49.3 million. Sales attributed to its offline catalog business were essentially flat, increasing $1.5 million compared to 1998.


Skymall expects to report fourth quarter sales of about $25.7 million, a 26 percent increase over the same period in 1998.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.