SkyMall Forms Web Subsidiary

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In flight cataloger SkyMall Inc. announced this week that it formed new e-commerce-focused subsidiary skymall.com. The news comes on the heels of SkyMall's stock briefly rocketing to 40 3/4 after the company reported Dec. 28 that its 1998 Internet sales rose 600 percent from last year to $2.1 million. Last week's announcement boosted SkyMall's stock again, though not as dramatically. As of mid-day Jan. 7, SkyMall's stock had risen 4 1/8 points to 21 3/4.
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