SkyMall, Delta Expand Partnership

Share this article:
In-flight catalog company SkyMall, Phoenix, and Delta Air Lines, Atlanta, have expanded their previous partnership that gives visitors to Delta Air Lines' Skylinks (www.delta-air.com) the ability to shop from the SkyMall catalog. Consumers can access the SkyMall shopping site by going to www.delta air.com/gateway/products/merch/index.html.


The expansion will operate through a closed-commerce loop, which means the only link from the SkyMall site is to Delta or one of its other 11 host sites. SkyMall markets and sells merchandise from merchants and specialty retailers, including Brookstone, Frontgate, Hammacher Schlemmer, Norm Thompson/Solutions, The Sharper Image and the Wine Enthusiast.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.