Grant Lukenbill, Senior Editor
November 19, 1999
SKC Takes off With Icelandair
SKC Advertising, Harrison, NY, a subsidiary of New Paradigm, New York, has been named agency of record for Icelandair, Halifax, Nova Scotia, which flies to Reykjavik and connects major European cities to New York, Boston, Washington, Minneapolis and Orlando, FL.
SKC reported the airline's 2000 budget will exceed $1 million and will include trade and consumer marketing, print, radio and Internet advertising and collateral.