SKC Takes off With Icelandair
SKC reported the airline's 2000 budget will exceed $1 million and will include trade and consumer marketing, print, radio and Internet advertising and collateral.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.