SKC Takes off With Icelandair

Share this article:
SKC Advertising, Harrison, NY, a subsidiary of New Paradigm, New York, has been named agency of record for Icelandair, Halifax, Nova Scotia, which flies to Reykjavik and connects major European cities to New York, Boston, Washington, Minneapolis and Orlando, FL.


SKC reported the airline's 2000 budget will exceed $1 million and will include trade and consumer marketing, print, radio and Internet advertising and collateral.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.