Six Flags, AOL Embark on Great Marketing Adventure
In addition, AOL members will have access to Six Flags ticket give aways and discounts. Six Flags will distribute AOL software at its theme parks.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.