Six Flags, AOL Embark on Great Marketing Adventure

Share this article:
America Online Inc. and Six Flags Inc. have agreed on a cross promotional and marketing deal, the companies said yesterday. Six Flags will promote AOL, Dulles, VA, through its theme parks, advertising and other offline channels. In return, Six Flag's Web site will be promoted across AOL's brands.


In addition, AOL members will have access to Six Flags ticket give aways and discounts. Six Flags will distribute AOL software at its theme parks.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.