Six Flags, AOL Embark on Great Marketing Adventure
In addition, AOL members will have access to Six Flags ticket give aways and discounts. Six Flags will distribute AOL software at its theme parks.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.