SiteSpect partners with Unica

Share this article:

SiteSpect, Inc., a provider of behavioral targeting technology, has entered into an alliance with enterprise marketing management firm Unica Corp.

As partners, the companies said they will help integrate testing and optimization with Web analytics for online marketers, and periodically sponsor educational industry events. SiteSpect and Unica are co-sponsoring Web Analytics Wednesday this week in San Francisco.

SiteSpect's Web site and mobile Web optimization services already integrate with Unica's web analytics product, Affinium NetInsight, which integrates Web analytics and cross-channel data to create a view of customers and their preferences, according to the company.

“Together, these solutions give online marketers a complete, integrated picture of the performance of their online and offline marketing campaigns as well as a roadmap for enhancing Web site conversions via continuous optimization,” said a statement from SiteSpect.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.