SiteSpect partners with Unica

Share this article:

SiteSpect, Inc., a provider of behavioral targeting technology, has entered into an alliance with enterprise marketing management firm Unica Corp.

As partners, the companies said they will help integrate testing and optimization with Web analytics for online marketers, and periodically sponsor educational industry events. SiteSpect and Unica are co-sponsoring Web Analytics Wednesday this week in San Francisco.

SiteSpect's Web site and mobile Web optimization services already integrate with Unica's web analytics product, Affinium NetInsight, which integrates Web analytics and cross-channel data to create a view of customers and their preferences, according to the company.

“Together, these solutions give online marketers a complete, integrated picture of the performance of their online and offline marketing campaigns as well as a roadmap for enhancing Web site conversions via continuous optimization,” said a statement from SiteSpect.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.