Sites unite for local search offering to offset Google dominance

Share this article:

A number of local-oriented companies are using tools developed by technology company Yext Inc. to improve small business listings on their sites, the Wall Street Journal reported.

Mapquest, Yelp and IAC's CityGrid are among the companies offering small businesses a $99/month offer to have news, promotions and pictures featured beside company names within across the network of sites.  

The opportunity for ramped-up listings is an effort to gain local-listing marketshare in the wake of Google's recent $25/month offer allowing small businesses to have similar additional content appear beside their search and map listing on Google search results pages.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.