Direct Line Blog

Sites unite for local search offering to offset Google dominance

Share this article:

A number of local-oriented companies are using tools developed by technology company Yext Inc. to improve small business listings on their sites, the Wall Street Journal reported.

Mapquest, Yelp and IAC's CityGrid are among the companies offering small businesses a $99/month offer to have news, promotions and pictures featured beside company names within across the network of sites.  

The opportunity for ramped-up listings is an effort to gain local-listing marketshare in the wake of Google's recent $25/month offer allowing small businesses to have similar additional content appear beside their search and map listing on Google search results pages.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.