Sites unite for local search offering to offset Google dominance

Share this article:

A number of local-oriented companies are using tools developed by technology company Yext Inc. to improve small business listings on their sites, the Wall Street Journal reported.

Mapquest, Yelp and IAC's CityGrid are among the companies offering small businesses a $99/month offer to have news, promotions and pictures featured beside company names within across the network of sites.  

The opportunity for ramped-up listings is an effort to gain local-listing marketshare in the wake of Google's recent $25/month offer allowing small businesses to have similar additional content appear beside their search and map listing on Google search results pages.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.

The (Real) Nightmare Before Christmas

The (Real) Nightmare Before Christmas

Forget Halloween. Marketers are already gearing up for the winter holiday season.