June, 2012:
- Customer experience as a marketing asset
- Expand2Web partners with Cashie Commerce
- Monetate: Tablets are the future of e-commerce
- Get Educated Prospects - Contact Marketing
- What is direct marketing, anyway?
- Jivox launches brand engagement lift technology
- Refinery29 launches revamped e-commerce site
- Marin Software to track paid search to in-store purchases
- U.S. Catalog Subscribers - ConsumerBase
- ClearSaleing names Ari Osur general manager
- Toys "R" Us to launch enhanced rewards program
- Dell partners with Pardot
- Is Tesco's targeting offensive kind of ... offensive?
- InteliTrack Consumer Database Buying Habits Masterfile - Infogroup
- "Do Not Track" Dramarama
- Neolane's mobile solution personalizes push notifications
- Mattel launches mobile site
- Hearst Digital Media to launch ad exchange
- Dental Professionals from Practicon Blow-In Program - MeritDirect
- BlueKai hires first SVP of marketing
- Yesmail Interactive: Retail brands' direct marketing hits and misses
- Political Donors & Decision Makers Voter Registration Database - FYMCorporation
- Your face on Zynga
- Jack Morton Worldwide hires new ECD
- Dear [Marketer], you may have missed an opportunity
- Delta Check Hotel Database - USA and Canada - AllMedia Inc.
- FTC: Microsoft browser doesn't honor "Do Not Track"
- Eyeona, Inc. recruits former Best Buy and Yahoo execs
- Auto Connection Postal and Email - V12 Group
- Kellogg Company: 'We don't care about clicks'
- Boob tube vs. YouTube
- New Homeowners - eTargetMedia.com
- Epsilon: Open rates for triggered emails soar
- WPP to acquire AKQA
- IBM survey finds increasing problems with data silos
- Fundraising on Twitter
- Euro RSCG Tonic names new strategic planning head
- Captus - Peppermill Marketing, Inc.
- Payvment debuts one-click Facebook ad purchasing
- The rise of infographics
- Is data killing creativity?
- Simulmedia to use TiVo data
- Hello! So happy to be here
- Tony's Pizza uses digital aspects for national audience
- Affluent Women - Mazzone Marketing Group, LLC
- The Xbox Kinect is watching you
- TaylorMade-adidas Golf hires Mass Relevance for social media
- Direct marketer puts iPads in the hands of autistic students
- Canadian Farms & Ranches - Midwest Direct Marketing, Inc.
- E-commerce Video Series: Josh Boaz, cofounder & managing director, Direct Agents
- AdColony names Apple ex-pat its first CRO
- Pandora goes local with new ad platform
- Wealthy Consumers - ConsumerBase
- News flash: Adobe Symposium contained no news
- DMA: Direct mail response rates beat digital
- AirG launches ad targeting capabilities
- Sweet summer retail strategies
- Constant Contact acquires digital storefront provider SinglePlatform
- E-commerce Video Series, Mary Beth Keelty, VP, marketing & sales development, Zeta Interactive
- IBM acquires Tealeaf
- MMA Forum: Mobile insights from Coca-Cola
- Pitney Bowes seeks to expand into digital, marketing spaces
- Journeys® Marketing Genetics Masterfile - Infogroup
- Sleight of hand in interactive advertising
- ComScore: Facebook ads work
- CHEFS® Catalog - Specialists Marketing Services, Inc.
- Spokeo, Inc. to pay $800,000 in settlement with FTC
- Apple's latest crop
- MMA Forum: Mobile turns traditional video on its head
- Report: Investments in online advertising at all-time high
- Progressive Media Group (PMG) Subscribers - Progressive Media Group
- Marketing the movies
- What marketers can learn from J.K. Rowling
- E-commerce Video Series, Marc Ginsberg, EVP, merchant services, Cardlytics
- MMA Forum: Mobile social is on the rise
- Commercial Letter offers direct marketing services with Snailworks
- Michael Robinson named VP of e-commerce at Martha Stewart Omnimedia
- Facebook introduces App Center
- Why content is the new coin of the realm
- ResponseBase Construction Executives - The Information Refinery, Inc.
- iTrack: Children
- FTC charges companies with leaking confidential information
- Google launches Google Trusted Stores program for U.S. businesses
- E-commerce Video Series: Shannon Aronson, VP, Consumer digital experience, Epsilon
- Ethnic Buyers Guide - Italian Consumers - Complete Mailing Lists
- Gilt founder: Social is key to e-commerce growth
- M-commerce and PayPal: Unexpected besties
- Channel IQ launches e-commerce directory
- UPS and Bridgeline Digital sign multiyear agreement
- IAB values mobile ad market at $5.3 billion
- Walmart.com CEO: Mobile is the future
- Former Motorola Mobilily CMO joins Blue Calypso as CEO
- Money for Mobility: Donors - Trinity Direct
- A googolplex of Google news
- E-commerce Video Series: Mike Perrone, cofounder & COO, SocialFlow
- Facebook increases ad delivery options
- Google revamps its integrated ad platform
- Rio SEO bolsters search with Top Local Search acquisition
- Engineering & Electronics Management Professionals from UBM Electronics - MeritDirect
- The birth agonies of big data
- Oh Meebo my
- MyBuys introduces Long-Term Targeting
- What does Facebook have in store for SMBs?
- Smart marketers don't need to target you — you can do it for them
- Luxury Auto Buyers - eTargetMedia.com
- E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA
- E-commerce Video Series: Thomas Mueller, global director of customer experience, Siegel + Gale
- E-commerce Video Series: David Zwang, principal, Zwang & Co.
- Rebranding's main squeeze is e-commerce site
- Cars.com appoints mcgarrybowen to grow integrated marketing programs
- Can Facebook ads work for large brands?
- Sharethrough launches video search engine
- Orthodox Jewish - The Rich List Company
- Report: List rental prices continue to drop
- Delivered: Children's e-commerce emails
- First-ever Internet taste test
- Marketers need to build trust as spam hits social networks
- Horizon expands outreach to Hispanic community
- Obamacare accelerates changes in insurance industry's marketing strategies
- Tip the balance to loyal patrons
- Keep cutting-edge new hires on the edge, out of the mainstream
- When brands get personal
- New media channels and data raise agency profits
- Q&A: Daniel Morel, chairman and CEO, Wunderman
- Brand marketers discuss what they look for at agencies
- Plug-ins: search marketing
- Is Amazon an ally of the retail industry? Readers respond
- Regarding commerce, e-nough is e-nough
- Gap.com is a sleek, simple and functional apparel website
- DC Comics makes purchasing comics and graphic novels easy
- Laylagrayce.com brings beauty and grace to shopping online
- Delta Air Lines website treats people like people, not cattle
- Lomography.com misses picture-perfect browsing experience
- Several complaints to lodge against Völkl's ski gear site
- CMO's marketing strategy bears fruit
- Sports retailers fall short on social engagement
- No stopping e-shopping
- Woodworking supply retailer's strategic retargeting campaign a model of success
- Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions
- Güd campaign engages the senses
- Fisher Nuts aims for home run
- Skype campaign derides the lack of social in social media
- Nissan's multiscreen experience
- Friending e-commerce
- Marketing automation + CRM
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions. |
