Sitemap - October, 2004 - Direct Marketing News

October, 2004:

Leon Henry Takes Catalog Blow-in Program Hand in Hand
Mailers: RPN Fee Should Be Part of Rate Case
Direct Media Uncorks Wine PIP
DMA Offers Guidance to List Industry on FTC Legal Interpretation
UPS Raises Shipping Rates
Big ISPs File Second Round of CAN-SPAM Suits
Google Teams With BellSouth for Local Search Sales
Collegiate Pacific's Stock Jumps in October
Nike Crosses Catalog Finish Line
DMA Tells Members to Ignore ForestEthic's Environmental Survey
Netblue Gets $20 Million in Funding
Google Improves Local Search With Map Company Buy
Ask Jeeves Sales, Profits Grow
DHL, Uses Newgistics' SmartLabel Service
USPS Gets Nothing From Senate Tax Bill
USPS Proposes Rule Requiring Endorsements on Standard Mail With Checks
Metro USA Will Offer Monthly Newspaper Audits
USPS Board Accepts PRC's Decision on Discover NSA
USPS Publishes Final Rule on First-Class Versus Standard
Harte-Hanks 3Q Profits Up Nearly 12 Percent
Direct Media Creates DMEF Scholarship to Honor Florence
Global Marketing Starts With Local Information
FTC Actions Put Suppliers on Notice
Telesales Is a Vital Part of BTB Marketing
List Accountant Starts Auditing Firm
Interpublic Agencies Lift $95 Million Nautilus Account
Edith Roman Adopts CQ Press Files
NY Man Barred From Telemarketing
Leading Hotels of the World Picks Quaero
BeNOW Introduces MVP Analytics
Acxiom Buys Chinese Data Firm
Vegas.com, AOL Latino Team on Hispanic Travel Efforts
Jupiter: 3 in 4 Search Marketers Unsophisticated
E-Mail Is Alive and Well
WhenU Seeks Separation From Adware Pack
DM News Anniversary Issue Available Online
RedEnvelope Posts Strong Q2
Pitney Bowes Sees 16% Rise in Q3 Earnings
Banta Pays Air Quality Fine
Home Depot Adds Catalog to Marketing Tool Box
Microsoft Alters Sender ID to Gain AOL Support
Online Journal Goes Free for a Week
Yahoo, Adobe Strike Search Toolbar Deal
ARGI Partners With Alterian
Forest Labs Picks Siperian
NALC Chief Outraged at Bush Campaign Allegation
List Services Debuts Small Business Database
Bracelet Marketers to Pay $400,000
FTC Slams DR Marketer for $155M
Dial Seven for Applied Graphics Technologies
Norman Heads Mediaedge:cia Lead Generation
Greco Lays Out Broad Agenda
Analyzing the Value of Direct Mail-Sold Subscriptions
Quigo Adds Publishers to Content Listings Network
Google Sees Brand-Advertising Opportunities
Accentuals Finds Own Accents for Home Décor
Gorton's Casts Catalog as Bait for Web Site
Blair Income Up, but Sales Are Down for 3Q, First Nine Months
'At-a-Glance' Comprehension Boosts Sales
Sears Loses $61M in Q3
Targeting the Customer Next Door
Spam Continues to Hurt Digital Impact
Google's Sales Double, Profits Surge
FedEx Rebrands Parcel Direct as FedEx SmartPost
UPS Net Income Rises 20% in Q3
Canada Enforces Tough Addressing Rules for Inbound Mail
Deputy PMG Says Agency Working on PhotoStamps Decision
Harris & Baseview Picks LAS NameParser
Penn Garritano Draws 3M, Others
Holmes Group Unit Hires Partners + Simons
CADM Tempo Awards Deadline Is Nov. 15
Poster Produces Positive Results for Frank About Women
What's on Marketers' Minds?
E.piphany Mourns Death of Traditional DM at Fall Show
Questions for Preparing Digital Images for Printing
NRF: Average Consumer to Crack $700 on Holiday Spending
A&F Names Mokrynski<I>direct</I> Manager of Retail File
Study: European DMers Plan No Huge Spending Increase in eMarketing
Self-Regulatory Body Refers DRTV Marketer
Overture Extends Reseller Program to Ad Agencies
WebSideStory Plans Analytics Partner Program
Quaero Adds Top Brands
Condé Nast Media Group Names Silverstone SVP
3 Celebrities Join People en Espanol
Instant-Win Game Draws Columbia House Members Online
LookSmart Taps 24/7 Exec as CEO
Google Nabs AOL Europe Deal
Domtar Picks OgilvyOne Toronto
Barnes & Noble Supports BTB Transactions
BTB Ad Pages Up 3.7% in August
ING Direct Nets 400% ROI With E.piphany
Click Tactics Buys Britemoon
Keynote Speaker Cites Changes to Overcome DM's Threats
Web Liquid Opens NY Office
DMA Inducts Florence, Franklin Into Hall of Fame
Silverpop Automates CAN-SPAM Compliance
XMPie Gets 8% Response From Conference Mailing
Wunderman Goes From One Book to the Next
DMers Need to Project Positive Image
Greco Tells Attendees: We Must Improve Image, Trust
DoubleClick: Transactional E-Mail Offers Marketing Opportunities
Transcontinental Renames U.S. DM Operations
AccuData Debuts 4 List Products
GiftCertificates.com Revamps Brand and Service
MeritDirect Debuts Amtower B-to-G E-Mail Database
UPU Adopts Five-Day Standard
DMA: Bright Q3 For DMers
Attendees Optimistic About Conference, Greco
Banta Turns Focus to Training, Branding
Loyalty Panel Gives Pointers
E-Mail Service Warns of Filtering in Real Time
RedEnvelope Searches for Holiday Success
SubscriberMail Patents E-Mail Method
Ask Jeeves Creates New Sales Unit
Cox Newspapers Online Uses Tacoda System
Preparing the Marketing Department for Sarbanes-Oxley Compliance
Cohorts Debuts Hispanic Consumer Segments
Acxiom Segmentation Tool Allows Pre-Emptive Marketing
OneSource, infoUSA Deal Yields Business Browser Modules
Profit, Net Sales Up at infoUSA
MetaResponse Creates Database, New Division
Melissa Data Teams With Claritas
Exhibitors On The Hunt For Leads At DMA Show; Nolan Pitches USPS Products
DMA UK Turns Green
Echelon Tool Boosts ROI in Marketing to Affluent
Experian Revamps National Business Database
Challenge Assumptions to Spur Creativity, Cohen Urges
DM Offers Challenges and Opportunities in India, Speaker Says
Harte-Hanks Debuts B2B Data Matters
Eicoff's Bliwas Takes Over as DMA Board Chairman
Telemarketing Tops DMA Response Rate Study Again
DMA Adds Hospitality Council
Mokrynski Changes Name, Expands Offerings
Danish Newspaper Uses E-Mail to Fight Declining Circulation
DMA to Issue Guidance on FTC List Decision
FBI Wants to Get International DMAs Involved in Cybercrime
Book Excerpt: 'Breakthrough Advertising'
Australian Agency Takes Top Echo for Credit Card Campaign
List of Echo Award Winners
Waiting for Godot
Despite Objections, Digital Printing on the Upswing
Variable Faces Adorn P3/NY Membership Mailer
Keys to Getting New Business Prospects
Equifax Debuts Web-Based List Management Platform
Experian Acquires Simmons
First State Spam Suit Settled For $25,000
Shareholders Approve Digitas' $160M Modem Media Buy
White Powder Still Making News 3 Years Later
Paymentech Merchants Join SCAN Database
DMCNY Speaker: Pharmaceutical DM to Grow
Intermediaries Can Fulfill Promise of Local Search
Google Debuts Desktop Search Tool
Cartoon Network Team With Alloy on Powerpuff Girls Retail Line
Software Firm Learns to Appreciate Direct Mail
Lillian Vernon Wants To Be The Life Of The Party
Environmental Group Claims to Reveal Victoria's Secret
Revenue Science Tackles Behavioral Segment Quality Issue
Potpourri Acquires Whatever Works
Shell, MasterCard Team on Sweeps
BrightSuite: Simple but Intuitive
NFL Kicks Off Co-op Mailing
DoubleClick Starts Abacus France
Merkle Offers Database Marketing Roadmaps
Unlocking Customer Profitability: Part 2
Bush Nominates 2 Executives as USPS Governors
PRC Backs Discover NSA
Postmasters to Connect With Local Businesses
PRC OKs Priority Mail Flat-Rate Box Test
Updated NextMark Tool Adds List Popularity Index
Mail Order Association Starts DirectMarketingEvents.com
Worldata Gains Training Buyers Files
FTC Denies DM News' Request for DNC Access Names
ADVO Eyes Continued Growth With 3 New Programs
Group Ends Colorado DNC Challenge
Wientzen, Gitlitz, Others to Get Silver Apples
Millard Taps Caugherty Hahn
Yellow Pages Association Is Group's New Name
Alliance to Acquire Epsilon Data Management
Smarthome Fine Tunes Prospecting, Title Selection
Castro Helps Redington Hawk Fishing Rods
European Firm Will Acquire Tumi
Fired CEO Makes Cameo Appearance in Sears Canada Catalog
Yahoo Sees Revenue, Profit Growth
FTC Files First Spyware Suit
Google Debuts Froogle UK Product Search
Total Mailing System, JCI Unit Merge
Frontier Uses Jerome's DigeCards in Loyalty Program
Bombay Sapphire Aspires to Inspire
SEO Master Class: 10 Steps to Success
New Royal Caribbean Book Sets Sail
Survey: Retailers Expect Holiday E-Commerce Growth
KOL Enhances Interaction in Children's Content
Sears Selects KXEN for Customer Analytics
Jos. A. Bank, QVC Team Up
Harte-Hanks Hatches Super Plans
Indiana, Loyola, Berry Win Gold Collegiate Echo Awards
Millard Adds Multichannel to Research Offerings
No-Call List Is Here to Stay
Avaya Calls MRM Partners
DDB New York Drives Away With Subaru
Albertson's Case Shows Hazards of Privacy Waters
Direct Media Gets National Geographic Catalog
Mokrynski Wins Tender Heart
Direct Media Founder Reflects on Entering Hall of Fame
Greco Will Make His Debut at Annual
RMI Revamps Web Site
Book Excerpt: 'Outrageous Business Growth: The Fast Track to Explosive Sales in Any Economy'
IMPACS Lands on Market Today
DM Views: Growing Global Mail: Opportunities and Obstacles
Ross-Simons Founder Dies at Age 88
Election 2004: Weapons of Mass Persuasion -- the DNC and RNC Mobilize Voters Through the Internet
Fax.com Accepts Injunction
Real Magnet Joins Bonded Sender Program
Council Campaign Extolls Benefits of Print
Google Goes After Amazon in Book Indexing
FindWhat, Verizon Expand Online Services Deal
Hurricanes, Energy Costs, Falling Consumer Confidence Hurt Sales in September
Web Sales Will Top Call-Center Sales in 2 Years, Report Says
DHL Smart & Global Mail Forms From 3 Firms
Appropriations Shortage Could Hurt USPS
Phishing and the Internet's Phuture
FCC, FTC Put Telemarketing Under a Microscope
DNC List Cuts Jobs, Profits -- and Annoyance
Telemarketers Question DNC Fee Increase
Short Copy vs. Long in BTB Direct Mail
Toy Association Picks Blue Plate
Draft London Snares Teacher Training Agency
Brewer Direct Opens Doors
Andre Balazs Wins Innovation Ads Consultation
DOJ Reveals North American Telemarketing Crackdown
House Passes Anti-Spyware Bills
Vertis: 76% of Adult Consumers Read Direct Mail Ads
Clothing and Politics: A Recipe for Success
IKEA Finds Latin Love
Yahoo Tests Personal Search
Blending Direct and Digital Marketing
Don't Ignore Customer Service E-Mail
Kanoodle Starts Self-Service Contextual Ad Program
Custom Cookbook Company Finds Right Recipe for CRM Success
G.A. Wright Picks Firstlogic
USPS Year-to-Date Net Income Over Budget, Mail Volume Up
Worldata: Permission BTB E-Mail Lists Still Costliest
MetaResponse Gets 5 Financial Files
Legal Battle Over, FTC Official Offers Olive Branch
ATA Urges Proactive Efforts to Protect Inbound
23rd UPU Congress Completes Work
Experian Acquires QAS
ATA Challenges NJ No-Call Law
Greco: Consumer Trust Key for DM's Future
ATA Warns of Regulatory Storms to Come
Avenue A/Razorfish Creates Search Division
25th Anniversary Issue: Direct Agencies Come of Age
25th Anniversary Issue: Promotions, DM Join For Better Targeting
25th Anniversary Issue: Timeline 1979-1983
25th Anniversary Issue: Timeline: 1984-88
25th Anniversary Issue: Timeline: 1989-93
25th Anniversary Issue: Timeline: 1994-98
25th Anniversary Issue: Timeline: 1999-04
Supreme Court Upholds DNC List
25th Anniversary Issue: List Industry's Demise is Greatly Exaggerated
25th Anniversary Issue: Magazine Costs Rise, Circulations Fall
25th Anniversary Issue: It's a New World for Insert Programs
25th Anniversary Issue: DRTV Finally Gets Some Respect
25th Anniversary Issue: The World Has Changed, So Has International DM
25th Anniversary Issue: DMA Awards Become Echos in 1979
Technology Alters Face of Fundraising
25th Anniversary Issue: A Ringside View
25th Anniversary Issue: Salaries Increase, But Ties Fray
25th Anniversary Issue: Banner Advertising Is Here to Stay
25th Anniversary Issue: E-Mail Passes Through Puberty
25th Anniversary Issue: Net Expands Changes Started by Cable
George Will: Presidential Race Up for Grabs
DeFalco: Teleservices Shows Its Economic Worth in 2004
AccuData Revamps Corporate Web Site
Improve Results as Call Lists Shrink, Panel Says
Wine Cases Go Before Supreme Court in December
25th Anniversary Issue: Mail Mobilizes Political Movements
25th Anniversary Issue: Has the USPS Lived Up to Its Mandate?
FedEx Kinko's Offers Packing Services
Yahoo Pushes New Local Search Engine
Study Claims Streamlined Sales Tax Wouldn't Help All States
25th Anniversary Issue: 3 Evolutions Are on CRM Horizon
25th Anniversary Issue: Database Gives Mail a Makeover
Body Shop Refreshes E-Commerce Presence
25th Anniversary Issue: Catalogers Change With the Times
25th Anniversary Issue: Phone Channel Learns to Adapt
25th Anniversary Issue: Technology Radically Transforms Print Realm
Smith & Wesson Fires Up Customer Loyalty Program
25th Anniversary Issue: We're Not 'Just the Back End' Anymore
Pitney Bowes Buys Ancora Assets
Transcontinental Expanding DM Plant
Team Blonde Goes Back to Drawing Board for Second Catalog
Creative Catalogs Is on the Move
'Jewish Mother' Humor Boosts Play's Mailer
FindWhat Starts AdSense-Like Program
RightNow Combines Customer Service, E-Mail Marketing
Mailers Make Late Push for Postal Reform
Worldata Snares 101communications Properties
5 Questions for Eileen Harrington
FCC Grants Another Fax-Rule Extension
Supreme Court Rejects DNC Appeal
Lieber Leaves LLKFB
DNC a Year Later
Letter: Samsung Experience Only Works on Someone Already Sold on Samsung
Musings From Vermont and Elsewhere
Direct Media Offers Web Diagnosis
List Broker Thulin Charged With Attempted Murder
DNC Contracts Stay Inside the Beltway
Other DNC Contractors
USPS Plans Online Problem Reporting
PhotoStamps Enter 'State of Limbo'
Vivisimo Starts Search Engine Based on Clustering
Responsys, Coremetrics Team for Behavioral E-Mail Marketing
Patriot Act Compliance Systems
Five Steps to True Database Marketing
Survey: Current Customers Get Renewed Corporate Focus
Saturn Offers Choice in Message Medium
Redcats Builds Home Addition
Nautilus Works Up a Sweat: Stock Climbs 17%

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