October, 2004:
- DMA Offers Guidance to List Industry on FTC Legal Interpretation
- Big ISPs File Second Round of CAN-SPAM Suits
- Google Teams With BellSouth for Local Search Sales
- Collegiate Pacific's Stock Jumps in October
- Nike Crosses Catalog Finish Line
- Leon Henry Takes Catalog Blow-in Program Hand in Hand
- Mailers: RPN Fee Should Be Part of Rate Case
- Direct Media Uncorks Wine PIP
- UPS Raises Shipping Rates
- Direct Media Creates DMEF Scholarship to Honor Florence
- Global Marketing Starts With Local Information
- FTC Actions Put Suppliers on Notice
- Telesales Is a Vital Part of BTB Marketing
- List Accountant Starts Auditing Firm
- DHL, Uses Newgistics' SmartLabel Service
- USPS Gets Nothing From Senate Tax Bill
- USPS Proposes Rule Requiring Endorsements on Standard Mail With Checks
- Metro USA Will Offer Monthly Newspaper Audits
- USPS Board Accepts PRC's Decision on Discover NSA
- USPS Publishes Final Rule on First-Class Versus Standard
- DMA Tells Members to Ignore ForestEthic's Environmental Survey
- Netblue Gets $20 Million in Funding
- Google Improves Local Search With Map Company Buy
- Ask Jeeves Sales, Profits Grow
- Interpublic Agencies Lift $95 Million Nautilus Account
- Harte-Hanks 3Q Profits Up Nearly 12 Percent
- Leading Hotels of the World Picks Quaero
- BeNOW Introduces MVP Analytics
- Acxiom Buys Chinese Data Firm
- Vegas.com, AOL Latino Team on Hispanic Travel Efforts
- Jupiter: 3 in 4 Search Marketers Unsophisticated
- E-Mail Is Alive and Well
- WhenU Seeks Separation From Adware Pack
- DM News Anniversary Issue Available Online
- RedEnvelope Posts Strong Q2
- Pitney Bowes Sees 16% Rise in Q3 Earnings
- Banta Pays Air Quality Fine
- Edith Roman Adopts CQ Press Files
- NY Man Barred From Telemarketing
- List Services Debuts Small Business Database
- Bracelet Marketers to Pay $400,000
- Home Depot Adds Catalog to Marketing Tool Box
- Microsoft Alters Sender ID to Gain AOL Support
- Online Journal Goes Free for a Week
- Yahoo, Adobe Strike Search Toolbar Deal
- ARGI Partners With Alterian
- Forest Labs Picks Siperian
- NALC Chief Outraged at Bush Campaign Allegation
- Dial Seven for Applied Graphics Technologies
- Norman Heads Mediaedge:cia Lead Generation
- Quigo Adds Publishers to Content Listings Network
- Google Sees Brand-Advertising Opportunities
- Accentuals Finds Own Accents for Home Décor
- Gorton's Casts Catalog as Bait for Web Site
- Blair Income Up, but Sales Are Down for 3Q, First Nine Months
- FTC Slams DR Marketer for $155M
- Greco Lays Out Broad Agenda
- Analyzing the Value of Direct Mail-Sold Subscriptions
- Questions for Preparing Digital Images for Printing
- FedEx Rebrands Parcel Direct as FedEx SmartPost
- UPS Net Income Rises 20% in Q3
- Canada Enforces Tough Addressing Rules for Inbound Mail
- Deputy PMG Says Agency Working on PhotoStamps Decision
- Poster Produces Positive Results for Frank About Women
- What's on Marketers' Minds?
- E.piphany Mourns Death of Traditional DM at Fall Show
- 'At-a-Glance' Comprehension Boosts Sales
- Sears Loses $61M in Q3
- Targeting the Customer Next Door
- Spam Continues to Hurt Digital Impact
- Google's Sales Double, Profits Surge
- Harris & Baseview Picks LAS NameParser
- Penn Garritano Draws 3M, Others
- Holmes Group Unit Hires Partners + Simons
- CADM Tempo Awards Deadline Is Nov. 15
- Overture Extends Reseller Program to Ad Agencies
- WebSideStory Plans Analytics Partner Program
- Quaero Adds Top Brands
- NRF: Average Consumer to Crack $700 on Holiday Spending
- A&F Names Mokrynski<I>direct</I> Manager of Retail File
- Self-Regulatory Body Refers DRTV Marketer
- Condé Nast Media Group Names Silverstone SVP
- 3 Celebrities Join People en Espanol
- Study: European DMers Plan No Huge Spending Increase in eMarketing
- XMPie Gets 8% Response From Conference Mailing
- Web Liquid Opens NY Office
- Barnes & Noble Supports BTB Transactions
- BTB Ad Pages Up 3.7% in August
- ING Direct Nets 400% ROI With E.piphany
- Click Tactics Buys Britemoon
- Keynote Speaker Cites Changes to Overcome DM's Threats
- DMA Inducts Florence, Franklin Into Hall of Fame
- Silverpop Automates CAN-SPAM Compliance
- Domtar Picks OgilvyOne Toronto
- Instant-Win Game Draws Columbia House Members Online
- LookSmart Taps 24/7 Exec as CEO
- Google Nabs AOL Europe Deal
- RedEnvelope Searches for Holiday Success
- SubscriberMail Patents E-Mail Method
- Ask Jeeves Creates New Sales Unit
- Wunderman Goes From One Book to the Next
- Cox Newspapers Online Uses Tacoda System
- DMers Need to Project Positive Image
- Greco Tells Attendees: We Must Improve Image, Trust
- DoubleClick: Transactional E-Mail Offers Marketing Opportunities
- Transcontinental Renames U.S. DM Operations
- AccuData Debuts 4 List Products
- GiftCertificates.com Revamps Brand and Service
- MeritDirect Debuts Amtower B-to-G E-Mail Database
- UPU Adopts Five-Day Standard
- DMA: Bright Q3 For DMers
- Attendees Optimistic About Conference, Greco
- Banta Turns Focus to Training, Branding
- Loyalty Panel Gives Pointers
- E-Mail Service Warns of Filtering in Real Time
- Echelon Tool Boosts ROI in Marketing to Affluent
- Experian Revamps National Business Database
- Waiting for Godot
- Challenge Assumptions to Spur Creativity, Cohen Urges
- Eicoff's Bliwas Takes Over as DMA Board Chairman
- Telemarketing Tops DMA Response Rate Study Again
- DMA Adds Hospitality Council
- Mokrynski Changes Name, Expands Offerings
- Danish Newspaper Uses E-Mail to Fight Declining Circulation
- DMA to Issue Guidance on FTC List Decision
- DMA UK Turns Green
- DM Offers Challenges and Opportunities in India, Speaker Says
- Harte-Hanks Debuts B2B Data Matters
- Despite Objections, Digital Printing on the Upswing
- Exhibitors On The Hunt For Leads At DMA Show; Nolan Pitches USPS Products
- FBI Wants to Get International DMAs Involved in Cybercrime
- Preparing the Marketing Department for Sarbanes-Oxley Compliance
- Cohorts Debuts Hispanic Consumer Segments
- Acxiom Segmentation Tool Allows Pre-Emptive Marketing
- OneSource, infoUSA Deal Yields Business Browser Modules
- Profit, Net Sales Up at infoUSA
- MetaResponse Creates Database, New Division
- Melissa Data Teams With Claritas
- Book Excerpt: 'Breakthrough Advertising'
- Australian Agency Takes Top Echo for Credit Card Campaign
- List of Echo Award Winners
- Shareholders Approve Digitas' $160M Modem Media Buy
- Paymentech Merchants Join SCAN Database
- DMCNY Speaker: Pharmaceutical DM to Grow
- Intermediaries Can Fulfill Promise of Local Search
- Google Debuts Desktop Search Tool
- Cartoon Network Team With Alloy on Powerpuff Girls Retail Line
- Software Firm Learns to Appreciate Direct Mail
- Lillian Vernon Wants To Be The Life Of The Party
- Environmental Group Claims to Reveal Victoria's Secret
- Variable Faces Adorn P3/NY Membership Mailer
- White Powder Still Making News 3 Years Later
- Keys to Getting New Business Prospects
- Equifax Debuts Web-Based List Management Platform
- Experian Acquires Simmons
- First State Spam Suit Settled For $25,000
- Updated NextMark Tool Adds List Popularity Index
- Mail Order Association Starts DirectMarketingEvents.com
- Worldata Gains Training Buyers Files
- FTC Denies DM News' Request for DNC Access Names
- Bush Nominates 2 Executives as USPS Governors
- PRC Backs Discover NSA
- Postmasters to Connect With Local Businesses
- PRC OKs Priority Mail Flat-Rate Box Test
- Potpourri Acquires Whatever Works
- Shell, MasterCard Team on Sweeps
- BrightSuite: Simple but Intuitive
- Revenue Science Tackles Behavioral Segment Quality Issue
- NFL Kicks Off Co-op Mailing
- DoubleClick Starts Abacus France
- Merkle Offers Database Marketing Roadmaps
- Unlocking Customer Profitability: Part 2
- Alliance to Acquire Epsilon Data Management
- Millard Taps Caugherty Hahn
- Yellow Pages Association Is Group's New Name
- Yahoo Sees Revenue, Profit Growth
- FTC Files First Spyware Suit
- Google Debuts Froogle UK Product Search
- Smarthome Fine Tunes Prospecting, Title Selection
- Castro Helps Redington Hawk Fishing Rods
- European Firm Will Acquire Tumi
- Fired CEO Makes Cameo Appearance in Sears Canada Catalog
- Total Mailing System, JCI Unit Merge
- Frontier Uses Jerome's DigeCards in Loyalty Program
- ADVO Eyes Continued Growth With 3 New Programs
- Group Ends Colorado DNC Challenge
- Wientzen, Gitlitz, Others to Get Silver Apples
- Millard Adds Multichannel to Research Offerings
- New Royal Caribbean Book Sets Sail
- Survey: Retailers Expect Holiday E-Commerce Growth
- KOL Enhances Interaction in Children's Content
- Sears Selects KXEN for Customer Analytics
- Jos. A. Bank, QVC Team Up
- Bombay Sapphire Aspires to Inspire
- SEO Master Class: 10 Steps to Success
- Indiana, Loyola, Berry Win Gold Collegiate Echo Awards
- Harte-Hanks Hatches Super Plans
- Book Excerpt: 'Outrageous Business Growth: The Fast Track to Explosive Sales in Any Economy'
- IMPACS Lands on Market Today
- DM Views: Growing Global Mail: Opportunities and Obstacles
- Avaya Calls MRM Partners
- DDB New York Drives Away With Subaru
- Election 2004: Weapons of Mass Persuasion -- the DNC and RNC Mobilize Voters Through the Internet
- Fax.com Accepts Injunction
- Real Magnet Joins Bonded Sender Program
- Council Campaign Extolls Benefits of Print
- Albertson's Case Shows Hazards of Privacy Waters
- Direct Media Gets National Geographic Catalog
- Mokrynski Wins Tender Heart
- Direct Media Founder Reflects on Entering Hall of Fame
- Greco Will Make His Debut at Annual
- RMI Revamps Web Site
- No-Call List Is Here to Stay
- Ross-Simons Founder Dies at Age 88
- Phishing and the Internet's Phuture
- FCC, FTC Put Telemarketing Under a Microscope
- DNC List Cuts Jobs, Profits -- and Annoyance
- Telemarketers Question DNC Fee Increase
- Appropriations Shortage Could Hurt USPS
- Google Goes After Amazon in Book Indexing
- FindWhat, Verizon Expand Online Services Deal
- Hurricanes, Energy Costs, Falling Consumer Confidence Hurt Sales in September
- Web Sales Will Top Call-Center Sales in 2 Years, Report Says
- DHL Smart & Global Mail Forms From 3 Firms
- Short Copy vs. Long in BTB Direct Mail
- Toy Association Picks Blue Plate
- Draft London Snares Teacher Training Agency
- Brewer Direct Opens Doors
- Andre Balazs Wins Innovation Ads Consultation
- Vertis: 76% of Adult Consumers Read Direct Mail Ads
- Clothing and Politics: A Recipe for Success
- IKEA Finds Latin Love
- Yahoo Tests Personal Search
- Blending Direct and Digital Marketing
- DOJ Reveals North American Telemarketing Crackdown
- House Passes Anti-Spyware Bills
- MetaResponse Gets 5 Financial Files
- Legal Battle Over, FTC Official Offers Olive Branch
- ATA Urges Proactive Efforts to Protect Inbound
- ATA Challenges NJ No-Call Law
- Greco: Consumer Trust Key for DM's Future
- ATA Warns of Regulatory Storms to Come
- USPS Year-to-Date Net Income Over Budget, Mail Volume Up
- 23rd UPU Congress Completes Work
- Experian Acquires QAS
- Worldata: Permission BTB E-Mail Lists Still Costliest
- Don't Ignore Customer Service E-Mail
- Kanoodle Starts Self-Service Contextual Ad Program
- Custom Cookbook Company Finds Right Recipe for CRM Success
- G.A. Wright Picks Firstlogic
- Avenue A/Razorfish Creates Search Division
- 25th Anniversary Issue: Direct Agencies Come of Age
- 25th Anniversary Issue: Promotions, DM Join For Better Targeting
- 25th Anniversary Issue: Timeline 1979-1983
- 25th Anniversary Issue: Timeline: 1984-88
- 25th Anniversary Issue: Timeline: 1989-93
- 25th Anniversary Issue: Timeline: 1994-98
- 25th Anniversary Issue: Timeline: 1999-04
- Supreme Court Upholds DNC List
- 25th Anniversary Issue: 3 Evolutions Are on CRM Horizon
- 25th Anniversary Issue: Database Gives Mail a Makeover
- Yahoo Pushes New Local Search Engine
- Study Claims Streamlined Sales Tax Wouldn't Help All States
- Body Shop Refreshes E-Commerce Presence
- 25th Anniversary Issue: Catalogers Change With the Times
- 25th Anniversary Issue: Phone Channel Learns to Adapt
- 25th Anniversary Issue: Technology Radically Transforms Print Realm
- Smith & Wesson Fires Up Customer Loyalty Program
- 25th Anniversary Issue: We're Not 'Just the Back End' Anymore
- 25th Anniversary Issue: Mail Mobilizes Political Movements
- 25th Anniversary Issue: The World Has Changed, So Has International DM
- 25th Anniversary Issue: DMA Awards Become Echos in 1979
- 25th Anniversary Issue: Has the USPS Lived Up to Its Mandate?
- Pitney Bowes Buys Ancora Assets
- FedEx Kinko's Offers Packing Services
- 25th Anniversary Issue: List Industry's Demise is Greatly Exaggerated
- 25th Anniversary Issue: Magazine Costs Rise, Circulations Fall
- 25th Anniversary Issue: It's a New World for Insert Programs
- 25th Anniversary Issue: DRTV Finally Gets Some Respect
- Technology Alters Face of Fundraising
- 25th Anniversary Issue: A Ringside View
- 25th Anniversary Issue: Salaries Increase, But Ties Fray
- 25th Anniversary Issue: Banner Advertising Is Here to Stay
- 25th Anniversary Issue: E-Mail Passes Through Puberty
- 25th Anniversary Issue: Net Expands Changes Started by Cable
- George Will: Presidential Race Up for Grabs
- DeFalco: Teleservices Shows Its Economic Worth in 2004
- AccuData Revamps Corporate Web Site
- Improve Results as Call Lists Shrink, Panel Says
- Wine Cases Go Before Supreme Court in December
- Worldata Snares 101communications Properties
- 5 Questions for Eileen Harrington
- DNC a Year Later
- Letter: Samsung Experience Only Works on Someone Already Sold on Samsung
- FCC Grants Another Fax-Rule Extension
- Supreme Court Rejects DNC Appeal
- Mailers Make Late Push for Postal Reform
- Transcontinental Expanding DM Plant
- Team Blonde Goes Back to Drawing Board for Second Catalog
- Creative Catalogs Is on the Move
- FindWhat Starts AdSense-Like Program
- RightNow Combines Customer Service, E-Mail Marketing
- 'Jewish Mother' Humor Boosts Play's Mailer
- Lieber Leaves LLKFB
- Patriot Act Compliance Systems
- Five Steps to True Database Marketing
- Survey: Current Customers Get Renewed Corporate Focus
- Vivisimo Starts Search Engine Based on Clustering
- Responsys, Coremetrics Team for Behavioral E-Mail Marketing
- Saturn Offers Choice in Message Medium
- Redcats Builds Home Addition
- Nautilus Works Up a Sweat: Stock Climbs 17%
- USPS Plans Online Problem Reporting
- PhotoStamps Enter 'State of Limbo'
- Musings From Vermont and Elsewhere
- Direct Media Offers Web Diagnosis
- List Broker Thulin Charged With Attempted Murder
- DNC Contracts Stay Inside the Beltway
- Other DNC Contractors
Company of the WeekWe recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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