October, 2004:

• DMA Offers Guidance to List Industry on FTC Legal Interpretation
• Big ISPs File Second Round of CAN-SPAM Suits
• Google Teams With BellSouth for Local Search Sales
• Collegiate Pacific's Stock Jumps in October
• Nike Crosses Catalog Finish Line
• Leon Henry Takes Catalog Blow-in Program Hand in Hand
• Mailers: RPN Fee Should Be Part of Rate Case
• Direct Media Uncorks Wine PIP
• UPS Raises Shipping Rates
• Direct Media Creates DMEF Scholarship to Honor Florence
• Global Marketing Starts With Local Information
• FTC Actions Put Suppliers on Notice
• Telesales Is a Vital Part of BTB Marketing
• List Accountant Starts Auditing Firm
• DHL, Uses Newgistics' SmartLabel Service
• USPS Gets Nothing From Senate Tax Bill
• USPS Proposes Rule Requiring Endorsements on Standard Mail With Checks
• Metro USA Will Offer Monthly Newspaper Audits
• USPS Board Accepts PRC's Decision on Discover NSA
• USPS Publishes Final Rule on First-Class Versus Standard
• DMA Tells Members to Ignore ForestEthic's Environmental Survey
• Netblue Gets $20 Million in Funding
• Google Improves Local Search With Map Company Buy
• Ask Jeeves Sales, Profits Grow
• Interpublic Agencies Lift $95 Million Nautilus Account
• Harte-Hanks 3Q Profits Up Nearly 12 Percent
• Leading Hotels of the World Picks Quaero
• BeNOW Introduces MVP Analytics
• Acxiom Buys Chinese Data Firm
• Vegas.com, AOL Latino Team on Hispanic Travel Efforts
• Jupiter: 3 in 4 Search Marketers Unsophisticated
• E-Mail Is Alive and Well
• WhenU Seeks Separation From Adware Pack
• DM News Anniversary Issue Available Online
• RedEnvelope Posts Strong Q2
• Pitney Bowes Sees 16% Rise in Q3 Earnings
• Banta Pays Air Quality Fine
• Edith Roman Adopts CQ Press Files
• NY Man Barred From Telemarketing
• List Services Debuts Small Business Database
• Bracelet Marketers to Pay $400,000
• Home Depot Adds Catalog to Marketing Tool Box
• Microsoft Alters Sender ID to Gain AOL Support
• Online Journal Goes Free for a Week
• Yahoo, Adobe Strike Search Toolbar Deal
• ARGI Partners With Alterian
• Forest Labs Picks Siperian
• NALC Chief Outraged at Bush Campaign Allegation
• Dial Seven for Applied Graphics Technologies
• Norman Heads Mediaedge:cia Lead Generation
• Quigo Adds Publishers to Content Listings Network
• Google Sees Brand-Advertising Opportunities
• Accentuals Finds Own Accents for Home Décor
• Gorton's Casts Catalog as Bait for Web Site
• Blair Income Up, but Sales Are Down for 3Q, First Nine Months
• FTC Slams DR Marketer for $155M
• Greco Lays Out Broad Agenda
• Analyzing the Value of Direct Mail-Sold Subscriptions
• Questions for Preparing Digital Images for Printing
• FedEx Rebrands Parcel Direct as FedEx SmartPost
• UPS Net Income Rises 20% in Q3
• Canada Enforces Tough Addressing Rules for Inbound Mail
• Deputy PMG Says Agency Working on PhotoStamps Decision
• Poster Produces Positive Results for Frank About Women
• What's on Marketers' Minds?
• E.piphany Mourns Death of Traditional DM at Fall Show
• 'At-a-Glance' Comprehension Boosts Sales
• Sears Loses $61M in Q3
• Targeting the Customer Next Door
• Spam Continues to Hurt Digital Impact
• Google's Sales Double, Profits Surge
• Harris & Baseview Picks LAS NameParser
• Penn Garritano Draws 3M, Others
• Holmes Group Unit Hires Partners + Simons
• CADM Tempo Awards Deadline Is Nov. 15
• Overture Extends Reseller Program to Ad Agencies
• WebSideStory Plans Analytics Partner Program
• Quaero Adds Top Brands
• NRF: Average Consumer to Crack $700 on Holiday Spending
• A&amp;F Names Mokrynski<I>direct</I> Manager of Retail File
• Self-Regulatory Body Refers DRTV Marketer
• Condé Nast Media Group Names Silverstone SVP
• 3 Celebrities Join People en Espanol
• Study: European DMers Plan No Huge Spending Increase in eMarketing
• XMPie Gets 8% Response From Conference Mailing
• Web Liquid Opens NY Office
• Barnes &amp; Noble Supports BTB Transactions
• BTB Ad Pages Up 3.7% in August
• ING Direct Nets 400% ROI With E.piphany
• Click Tactics Buys Britemoon
• Keynote Speaker Cites Changes to Overcome DM&#39;s Threats
• DMA Inducts Florence, Franklin Into Hall of Fame
• Silverpop Automates CAN-SPAM Compliance
• Domtar Picks OgilvyOne Toronto
• Instant-Win Game Draws Columbia House Members Online
• LookSmart Taps 24/7 Exec as CEO
• Google Nabs AOL Europe Deal
• RedEnvelope Searches for Holiday Success
• SubscriberMail Patents E-Mail Method
• Ask Jeeves Creates New Sales Unit
• Wunderman Goes From One Book to the Next
• Cox Newspapers Online Uses Tacoda System
• DMers Need to Project Positive Image
• Greco Tells Attendees: We Must Improve Image, Trust
• DoubleClick: Transactional E-Mail Offers Marketing Opportunities
• Transcontinental Renames U.S. DM Operations
• AccuData Debuts 4 List Products
• GiftCertificates.com Revamps Brand and Service
• MeritDirect Debuts Amtower B-to-G E-Mail Database
• UPU Adopts Five-Day Standard
• DMA: Bright Q3 For DMers
• Attendees Optimistic About Conference, Greco
• Banta Turns Focus to Training, Branding
• Loyalty Panel Gives Pointers
• E-Mail Service Warns of Filtering in Real Time
• Echelon Tool Boosts ROI in Marketing to Affluent
• Experian Revamps National Business Database
• Waiting for Godot
• Challenge Assumptions to Spur Creativity, Cohen Urges
• Eicoff&#39;s Bliwas Takes Over as DMA Board Chairman
• Telemarketing Tops DMA Response Rate Study Again
• DMA Adds Hospitality Council
• Mokrynski Changes Name, Expands Offerings
• Danish Newspaper Uses E-Mail to Fight Declining Circulation
• DMA to Issue Guidance on FTC List Decision
• DMA UK Turns Green
• DM Offers Challenges and Opportunities in India, Speaker Says
• Harte-Hanks Debuts B2B Data Matters
• Despite Objections, Digital Printing on the Upswing
• Exhibitors On The Hunt For Leads At DMA Show; Nolan Pitches USPS Products
• FBI Wants to Get International DMAs Involved in Cybercrime
• Preparing the Marketing Department for Sarbanes-Oxley Compliance
• Cohorts Debuts Hispanic Consumer Segments
• Acxiom Segmentation Tool Allows Pre-Emptive Marketing
• OneSource, infoUSA Deal Yields Business Browser Modules
• Profit, Net Sales Up at infoUSA
• MetaResponse Creates Database, New Division
• Melissa Data Teams With Claritas
• Book Excerpt: 'Breakthrough Advertising'
• Australian Agency Takes Top Echo for Credit Card Campaign
• List of Echo Award Winners
• Shareholders Approve Digitas' $160M Modem Media Buy
• Paymentech Merchants Join SCAN Database
• DMCNY Speaker: Pharmaceutical DM to Grow
• Intermediaries Can Fulfill Promise of Local Search
• Google Debuts Desktop Search Tool
• Cartoon Network Team With Alloy on Powerpuff Girls Retail Line
• Software Firm Learns to Appreciate Direct Mail
• Lillian Vernon Wants To Be The Life Of The Party
• Environmental Group Claims to Reveal Victoria&#39;s Secret
• Variable Faces Adorn P3/NY Membership Mailer
• White Powder Still Making News 3 Years Later
• Keys to Getting New Business Prospects
• Equifax Debuts Web-Based List Management Platform
• Experian Acquires Simmons
• First State Spam Suit Settled For $25,000
• Updated NextMark Tool Adds List Popularity Index
• Mail Order Association Starts DirectMarketingEvents.com
• Worldata Gains Training Buyers Files
• FTC Denies DM News' Request for DNC Access Names
• Bush Nominates 2 Executives as USPS Governors
• PRC Backs Discover NSA
• Postmasters to Connect With Local Businesses
• PRC OKs Priority Mail Flat-Rate Box Test
• Potpourri Acquires Whatever Works
• Shell, MasterCard Team on Sweeps
• BrightSuite: Simple but Intuitive
• Revenue Science Tackles Behavioral Segment Quality Issue
• NFL Kicks Off Co-op Mailing
• DoubleClick Starts Abacus France
• Merkle Offers Database Marketing Roadmaps
• Unlocking Customer Profitability: Part 2
• Alliance to Acquire Epsilon Data Management
• Millard Taps Caugherty Hahn
• Yellow Pages Association Is Group&#39;s New Name
• Yahoo Sees Revenue, Profit Growth
• FTC Files First Spyware Suit
• Google Debuts Froogle UK Product Search
• Smarthome Fine Tunes Prospecting, Title Selection
• Castro Helps Redington Hawk Fishing Rods
• European Firm Will Acquire Tumi
• Fired CEO Makes Cameo Appearance in Sears Canada Catalog
• Total Mailing System, JCI Unit Merge
• Frontier Uses Jerome&#39;s DigeCards in Loyalty Program
• ADVO Eyes Continued Growth With 3 New Programs
• Group Ends Colorado DNC Challenge
• Wientzen, Gitlitz, Others to Get Silver Apples
• Millard Adds Multichannel to Research Offerings
• New Royal Caribbean Book Sets Sail
• Survey: Retailers Expect Holiday E-Commerce Growth
• KOL Enhances Interaction in Children&#39;s Content
• Sears Selects KXEN for Customer Analytics
• Jos. A. Bank, QVC Team Up
• Bombay Sapphire Aspires to Inspire
• SEO Master Class: 10 Steps to Success
• Indiana, Loyola, Berry Win Gold Collegiate Echo Awards
• Harte-Hanks Hatches Super Plans
• Book Excerpt: 'Outrageous Business Growth: The Fast Track to Explosive Sales in Any Economy'
• IMPACS Lands on Market Today
• DM Views: Growing Global Mail: Opportunities and Obstacles
• Avaya Calls MRM Partners
• DDB New York Drives Away With Subaru
• Election 2004: Weapons of Mass Persuasion -- the DNC and RNC Mobilize Voters Through the Internet
• Fax.com Accepts Injunction
• Real Magnet Joins Bonded Sender Program
• Council Campaign Extolls Benefits of Print
• Albertson's Case Shows Hazards of Privacy Waters
• Direct Media Gets National Geographic Catalog
• Mokrynski Wins Tender Heart
• Direct Media Founder Reflects on Entering Hall of Fame
• Greco Will Make His Debut at Annual
• RMI Revamps Web Site
• No-Call List Is Here to Stay
• Ross-Simons Founder Dies at Age 88
• Phishing and the Internet's Phuture
• FCC, FTC Put Telemarketing Under a Microscope
• DNC List Cuts Jobs, Profits -- and Annoyance
• Telemarketers Question DNC Fee Increase
• Appropriations Shortage Could Hurt USPS
• Google Goes After Amazon in Book Indexing
• FindWhat, Verizon Expand Online Services Deal
• Hurricanes, Energy Costs, Falling Consumer Confidence Hurt Sales in September
• Web Sales Will Top Call-Center Sales in 2 Years, Report Says
• DHL Smart &amp; Global Mail Forms From 3 Firms
• Short Copy vs. Long in BTB Direct Mail
• Toy Association Picks Blue Plate
• Draft London Snares Teacher Training Agency
• Brewer Direct Opens Doors
• Andre Balazs Wins Innovation Ads Consultation
• Vertis: 76% of Adult Consumers Read Direct Mail Ads
• Clothing and Politics: A Recipe for Success
• IKEA Finds Latin Love
• Yahoo Tests Personal Search
• Blending Direct and Digital Marketing
• DOJ Reveals North American Telemarketing Crackdown
• House Passes Anti-Spyware Bills
• MetaResponse Gets 5 Financial Files
• Legal Battle Over, FTC Official Offers Olive Branch
• ATA Urges Proactive Efforts to Protect Inbound
• ATA Challenges NJ No-Call Law
• Greco: Consumer Trust Key for DM&#39;s Future
• ATA Warns of Regulatory Storms to Come
• USPS Year-to-Date Net Income Over Budget, Mail Volume Up
• 23rd UPU Congress Completes Work
• Experian Acquires QAS
• Worldata: Permission BTB E-Mail Lists Still Costliest
• Don't Ignore Customer Service E-Mail
• Kanoodle Starts Self-Service Contextual Ad Program
• Custom Cookbook Company Finds Right Recipe for CRM Success
• G.A. Wright Picks Firstlogic
• Avenue A/Razorfish Creates Search Division
• 25th Anniversary Issue: Direct Agencies Come of Age
• 25th Anniversary Issue: Promotions, DM Join For Better Targeting
• 25th Anniversary Issue: Timeline 1979-1983
• 25th Anniversary Issue: Timeline: 1984-88
• 25th Anniversary Issue: Timeline: 1989-93
• 25th Anniversary Issue: Timeline: 1994-98
• 25th Anniversary Issue: Timeline: 1999-04
• Supreme Court Upholds DNC List
• 25th Anniversary Issue: 3 Evolutions Are on CRM Horizon
• 25th Anniversary Issue: Database Gives Mail a Makeover
• Yahoo Pushes New Local Search Engine
• Study Claims Streamlined Sales Tax Wouldn&#39;t Help All States
• Body Shop Refreshes E-Commerce Presence
• 25th Anniversary Issue: Catalogers Change With the Times
• 25th Anniversary Issue: Phone Channel Learns to Adapt
• 25th Anniversary Issue: Technology Radically Transforms Print Realm
• Smith &amp; Wesson Fires Up Customer Loyalty Program
• 25th Anniversary Issue: We're Not 'Just the Back End' Anymore
• 25th Anniversary Issue: Mail Mobilizes Political Movements
• 25th Anniversary Issue: The World Has Changed, So Has International DM
• 25th Anniversary Issue: DMA Awards Become Echos in 1979
• 25th Anniversary Issue: Has the USPS Lived Up to Its Mandate?
• Pitney Bowes Buys Ancora Assets
• FedEx Kinko&#39;s Offers Packing Services
• 25th Anniversary Issue: List Industry's Demise is Greatly Exaggerated
• 25th Anniversary Issue: Magazine Costs Rise, Circulations Fall
• 25th Anniversary Issue: It's a New World for Insert Programs
• 25th Anniversary Issue: DRTV Finally Gets Some Respect
• Technology Alters Face of Fundraising
• 25th Anniversary Issue: A Ringside View
• 25th Anniversary Issue: Salaries Increase, But Ties Fray
• 25th Anniversary Issue: Banner Advertising Is Here to Stay
• 25th Anniversary Issue: E-Mail Passes Through Puberty
• 25th Anniversary Issue: Net Expands Changes Started by Cable
• George Will: Presidential Race Up for Grabs
• DeFalco: Teleservices Shows Its Economic Worth in 2004
• AccuData Revamps Corporate Web Site
• Improve Results as Call Lists Shrink, Panel Says
• Wine Cases Go Before Supreme Court in December
• Worldata Snares 101communications Properties
• 5 Questions for Eileen Harrington
• DNC a Year Later
• Letter: Samsung Experience Only Works on Someone Already Sold on Samsung
• FCC Grants Another Fax-Rule Extension
• Supreme Court Rejects DNC Appeal
• Mailers Make Late Push for Postal Reform
• Transcontinental Expanding DM Plant
• Team Blonde Goes Back to Drawing Board for Second Catalog
• Creative Catalogs Is on the Move
• FindWhat Starts AdSense-Like Program
• RightNow Combines Customer Service, E-Mail Marketing
• &#39;Jewish Mother&#39; Humor Boosts Play&#39;s Mailer
• Lieber Leaves LLKFB
• Patriot Act Compliance Systems
• Five Steps to True Database Marketing
• Survey: Current Customers Get Renewed Corporate Focus
• Vivisimo Starts Search Engine Based on Clustering
• Responsys, Coremetrics Team for Behavioral E-Mail Marketing
• Saturn Offers Choice in Message Medium
• Redcats Builds Home Addition
• Nautilus Works Up a Sweat: Stock Climbs 17%
• USPS Plans Online Problem Reporting
• PhotoStamps Enter &#39;State of Limbo&#39;
• Musings From Vermont and Elsewhere
• Direct Media Offers Web Diagnosis
• List Broker Thulin Charged With Attempted Murder
• DNC Contracts Stay Inside the Beltway
• Other DNC Contractors