Online personalization services firm Sitebrand has teamed up with e-mail service provider Silverpop in a move to upgrade their e-mail product offering for online marketers. Sitebrand works with retailers including the Bank of Montreal, Roots and Legendary Deer Gear for Web personalization. Under the terms of the partnership, Sitebrand will integrate with Silverpop's e-mail marketing platform into its Segment&Serve personalization tool making e-mail a service within its platform.