Sitebrand partners with Silverpop

Share this article:
Online personalization services firm Sitebrand has teamed up with e-mail service provider Silverpop in a move to upgrade their e-mail product offering for online marketers.

Sitebrand works with retailers including the Bank of Montreal, Roots and Legendary Deer Gear for Web personalization. Under the terms of the partnership, Sitebrand will integrate with Silverpop's e-mail marketing platform into its Segment&Serve personalization tool making e-mail a service within its platform.

“Marketers started coming to us saying that they like us, but saying that they wanted to be able to work with one vendor,” said Darryl Praill, VP of sales and marketing at Sitebrand. “It is easier for our clients to offer e-mail directly to them.”

Before choosing Silverpop, Sitebrand shopped around looking for an ESP that had a good reputation with spam filters and knew about delivery, but also had the ability to personalize and use Web analytics in their systems.

“We refer a lot of our clients back to Silverpop for information about best practices in e-mail,” added Praill.



Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content ...

The definition of dynamic email content is changing--what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.