Site Price Index Tracks Banner Costs

Share this article:
Online media buying firm WebConnect last week announced the availability of Site Price Index, an Internet cost-per-thousand-impressions tracking service at www.webconnect.com.


The Site Price Index tracks fluctuations in the cost of placing banner advertising on about 140 sites that WebConnect has deemed benchmark properties, and will be updated six times per year, according to the company.


"This index is the Dow Jones Industrial Average of Web pricing," said Jay Schwedelson, corporate vice president of WebConnect, the online arm of list firm Worldata, Boca Raton, FL.


The index tracks sites in 12 categories: computing, download/shareware, entertainment, financial/investment, gaming, news, search engines, business executive, sports, travel, children and women.


The highest priced category in November was computers with an average CPM rate of $78, according to WebConnect. The lowest priced category was search engines, with an average CPM of $19.


There were also significant ranges within categories. In the women's category, Elle had the highest CPM at $60 and Southern Living had the lowest at $30. In sports, CNNsi charged $46 while the Sports Network charged $17. Also, Biztravel.com was the most expensive travel site at $58 while the Internet Travel Network's CPM was $25.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.