Site Lets Users Register Electronics Purchases
The site provides a template registration form that can be used to register virtually any item. The form then is sent in bunches to manufacturers. Users receive an e-mail confirmation when the warranty is received. The goal is to provide a useful site for consumers and a necessary site for suppliers. It will be a free service for consumers. However, there are plans to charge companies for the service after an 18-month trial period.
Companies will likely continue to use the service because of its cost-effective nature, said Jay Goodman, CEO of eWarrantyCard.com, San Jose, CA. "It costs companies up to $1.50 per warranty card because of the data entry involved," he said. "We plan on charging 20 cents."
The company hopes to achieve critical mass through partnerships with online malls, retailers and auction houses, according to Goodman.
Because of privacy concerns, the site will delete all consumer information after 30 days. After that time, it will keep only consumers' e-mail addresses and birth dates. Goodman plans to send past users a card on their birthday every year as a reminder to use the site.
The warranty submissions are generally sent to manufacturers through e-mail, but the site can also send submissions via mail or fax.