Site Expects Underwear Sales Will Help Bottom Line

Share this article:
Here You Go Inc., a Web company offering greeting cards and gifts, has added underwear sales through a deal with Skiviez Underwear Co.


The underwear is targeted at the audience of Here You Go's www.pantygrams.com, which allows users to send e-greeting cards based on underwear humor. As a site promotion, the company is offering the first 200 underwear purchasers the chance to have their items autographed by Pantyman, the voice character behind many of its audio greeting cards.


Here You Go, Point Roberts, WA, also said it is phasing out its affiliate program and will attempt to sign more e-commerce partners such as Skiviez, Blacksburg, VA.


Financial terms of the agreement were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.