Site Expects Underwear Sales Will Help Bottom Line

Share this article:
Here You Go Inc., a Web company offering greeting cards and gifts, has added underwear sales through a deal with Skiviez Underwear Co.


The underwear is targeted at the audience of Here You Go's www.pantygrams.com, which allows users to send e-greeting cards based on underwear humor. As a site promotion, the company is offering the first 200 underwear purchasers the chance to have their items autographed by Pantyman, the voice character behind many of its audio greeting cards.


Here You Go, Point Roberts, WA, also said it is phasing out its affiliate program and will attempt to sign more e-commerce partners such as Skiviez, Blacksburg, VA.


Financial terms of the agreement were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.