SirenServ Appoints BlinnPR for Publicity Push
The agency will create brand awareness for SirenServ, whose Golfserv.com service supplies personalized and branded golf content to more than 275 sites.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.