Siperian Secures $10 Million

Share this article:
Siperian, a customer data integration and management solution provider, said yesterday that it has closed its Series D funding round with $10 million in investments from new and existing investors.


Its flagship product, Siperian Hub, lets IT teams build and manage customer data hubs that deliver unified, accurate customer views across disparate data sources, applications and channels to different business users in a timely fashion, the San Mateo, CA, company said.


In conjunction with this round of financing, Siperian added two directors to its board: Raymond Stern, who until recently was senior vice president strategy and chief marketing officer at Intuit, and Virginia Turezyn, managing director of Constellation Ventures.


The customer data integration market is expected to hit $13.8 billion by 2008, according to IDC research. This month, IBM placed a stake in the burgeoning CDI space by acquiring Ascential Software for just over $1 billion.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.