Singer Hits High Note with BMG Music Inserts

Share this article:

Insert and Internet media firm Singer Direct LLC will begin managing the BMG Music Service's insert programs on Oct. 1.

Singer Direct, Scarsdale, NY, currently manages the Columbia House DVD club insert programs for BMG Columbia House Inc. The DVD club label Columbia House was acquired by music distributor BMG Direct in 2005 to form the New York-based the direct-to-customer entertainment label.

BMG Music Service is the oldest and largest of BMG Columbia House's music clubs. It features a variety music including pop, alternative rock, R&B, hip-hop and country. It offers more than 14,000 titles through four major music groups and more than 100 independent record labels.

Recently acquired by the OmnicomMedia Group in New York, Singer Direct has 25 years of experience in direct marketing. Some of its clients include Bloomingdales, Johnson and Johnson, American Express and Time Magazine.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.