Singer Direct Wins 10 Hanover Insert Programs

Share this article:
Singer Direct Inc., Scarsdale, NY, said yesterday that it was awarded management of 10 insert programs from multi-title cataloger Hanover Direct Inc., effective immediately.


Hanover Direct's catalog titles are Domestications, International Male, UnderGear, Silhouettes, The Company Store and Company Kids. Merchandise in these catalogs includes home furnishings, children's bedding and contemporary apparel.


The Domestications catalog blow-in program offers 50 million annual insertions, and the package insert program has 1.4 million insert opportunities yearly.


The International Male catalog blow-in program has an annual distribution of 6.1 million, and the package insert program goes into 310,000 packages annually.


The UnderGear catalog blow-in program inserts 4.6 million pieces yearly.


The Silhouettes catalog blow-in program offers 27 million blow-ins annually, and the package insert program has a distribution of 630,000 yearly.


The Company Store catalog blow-in program consists of 48 million annual insertions, and the package insert program reaches 1.3 million buyers yearly.


Company Kids catalog blow-in program annual distribution is 15 million.


The blow-in programs cost $35/M, and the package insert programs are $60/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.