Singer Direct Wins 10 Hanover Insert Programs

Share this article:
Singer Direct Inc., Scarsdale, NY, said yesterday that it was awarded management of 10 insert programs from multi-title cataloger Hanover Direct Inc., effective immediately.


Hanover Direct's catalog titles are Domestications, International Male, UnderGear, Silhouettes, The Company Store and Company Kids. Merchandise in these catalogs includes home furnishings, children's bedding and contemporary apparel.


The Domestications catalog blow-in program offers 50 million annual insertions, and the package insert program has 1.4 million insert opportunities yearly.


The International Male catalog blow-in program has an annual distribution of 6.1 million, and the package insert program goes into 310,000 packages annually.


The UnderGear catalog blow-in program inserts 4.6 million pieces yearly.


The Silhouettes catalog blow-in program offers 27 million blow-ins annually, and the package insert program has a distribution of 630,000 yearly.


The Company Store catalog blow-in program consists of 48 million annual insertions, and the package insert program reaches 1.3 million buyers yearly.


Company Kids catalog blow-in program annual distribution is 15 million.


The blow-in programs cost $35/M, and the package insert programs are $60/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.