Singer Direct Wins 10 Hanover Insert Programs

Share this article:
Singer Direct Inc., Scarsdale, NY, said yesterday that it was awarded management of 10 insert programs from multi-title cataloger Hanover Direct Inc., effective immediately.

Hanover Direct's catalog titles are Domestications, International Male, UnderGear, Silhouettes, The Company Store and Company Kids. Merchandise in these catalogs includes home furnishings, children's bedding and contemporary apparel.

The Domestications catalog blow-in program offers 50 million annual insertions, and the package insert program has 1.4 million insert opportunities yearly.

The International Male catalog blow-in program has an annual distribution of 6.1 million, and the package insert program goes into 310,000 packages annually.

The UnderGear catalog blow-in program inserts 4.6 million pieces yearly.

The Silhouettes catalog blow-in program offers 27 million blow-ins annually, and the package insert program has a distribution of 630,000 yearly.

The Company Store catalog blow-in program consists of 48 million annual insertions, and the package insert program reaches 1.3 million buyers yearly.

Company Kids catalog blow-in program annual distribution is 15 million.

The blow-in programs cost $35/M, and the package insert programs are $60/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.