Singer Direct Gains Two Insert Programs

Share this article:
Singer Direct, Scarsdale, NY said yesterday that it was named manager for two insert media programs.


The Doubleday Entertainment Reactivation Ride-Along Program reaches 30.6 million former book club members annually. These consumers fulfilled their membership obligations and left the club in good standing. They are 75 percent female with an average age of 40+ and average household income of $38,000+.


The inserts go into re-enrollment mailings and the program costs $50/M.


West Coast Coupon is a cooperative mailing program with more than 33.4 million insert opportunities annually. The program is mailed across the country. Consumers receiving these mailings have an average age of 50 and an average household income of $85,000. The pricing on this program is based on the weight of the insert.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.