Simpro introduces IVR platform for DRTV

Share this article:
Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV.

Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.

“We have a lot of clients that want us to answer calls for infomercials, but the challenge is how you manage them and staff them with the different times that the commercials air,” said Tony Nadra, president of Simpro. What this does is it automates the entire process and provides a blended solution, so when the agents are busy the automation takes over, and there's no loss of revenue because the customer information, including shipping and payment, is captured.”

Nadra said the Wearable Towel is one of the Simpro clients using the new tool.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.