Simon & Schuster debuts new e-mail program

Share this article:
Book publisher Simon & Schuster, a division of CBS Corporation, has selected e-mail service provider Responsys to power its e-mail marketing efforts.

The partnership is aimed at supporting the relaunch of Simon & Schuster's Web site,
www.SimonandSchuster.com. The new site will feature newsletters and e-mail marketing promotions run on the Responsys Interact platform.  

The new e-mail program gives consumers the opportunity to opt in for personalized e-mails with publisher news, book releases, author updates and videos based on their preferences. The e-mails will automatically be formatted for the mobile phone as well.

Simon & Schuster also is using Responsys to send automated e-mails to update subscribers on author news including local and national appearances, awards, new books or video and for those authors that use social media, their Facebook and Twitter posts.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content ...

The definition of dynamic email content is changing--what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.