Simon & Schuster debuts new e-mail program

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Book publisher Simon & Schuster, a division of CBS Corporation, has selected e-mail service provider Responsys to power its e-mail marketing efforts.

The partnership is aimed at supporting the relaunch of Simon & Schuster's Web site,
www.SimonandSchuster.com. The new site will feature newsletters and e-mail marketing promotions run on the Responsys Interact platform.  

The new e-mail program gives consumers the opportunity to opt in for personalized e-mails with publisher news, book releases, author updates and videos based on their preferences. The e-mails will automatically be formatted for the mobile phone as well.

Simon & Schuster also is using Responsys to send automated e-mails to update subscribers on author news including local and national appearances, awards, new books or video and for those authors that use social media, their Facebook and Twitter posts.

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