Silverpop uses London office to expand internationally

Share this article:

E-mail marketing firm Silverpop is expanding its business internationally into the European and Asian markets.

The ESP's London office will be spearheading the global expansion under the guidance of Will Schnabel, who was recently appointed to vice president of international markets.

“The UK alone has grown from virtually nothing to virtually 10% of our overall business in the last two years,” said Jim McCormick, EVP and CFO at Silverpop. “What we have not tackled are Scandinavia and Benelux [Belgium, the Netherlands, and Luxembourg], and we wanted to grow our presence in Asia.”

Previously Schnabel was VP and GM of Vtrenz, Silverpop's b-to-b division. In his new position, Schnabel, who has an international business background from Japan to Germany, will be responsible for overseeing Silverpop's international operations and expansion strategy across Europe and Asia.

Silverpop's international marketing operations will be managed from its London office, which has recently doubled in size.

According to Forrester Research, the European e-mail market is expected to increase from $2.36 billion in 2007 to $3.6 billion in 2012. E-mail marketing firms e-Dialog, CheetahMail and Datran Media all have offices in London and operate in Europe as well.

Headquartered in Atlanta, Silverpop has offices throughout the US and the UK and serves clients including Fossil and JetBlue.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.