Silverpop Snares 4 for E-Mail

Share this article:
Atlanta e-mail marketing firm Silverpop has won a slew of accounts.


The agency is to create and execute e-mail marketing campaigns for Mighty Interactive and Cazabba, both in Arizona. It also holds those responsibilities for Venture Direct and Royal Impressions, both in New York.


Silverpop recently completed the acquisition of Avalon's e-mail marketing division, followed by the launch of new versions of Silverpop Marketer and Silverpop Messenger e-mail products.


The firm's clients include Club Med, The Bombay Company Inc., Principal Financial Group, Cooper Lighting, AutoNation, New York's Museum of Modern Art and Hewlett-Packard Co.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.