Silverpop revamps tool

Share this article:
Silverpop has revamped its Engage B2B e-mail interface making things easier for clients such as Pauline McCormack, a marketing consultant, who manages the e-mail campaigns for three different supply chain companies.

McCormack works with Ware Systems and Wared Logistics to send e-mail to its customers and to build potential leads. The new Engage includes a new Campaign Graphical User Interface that lets marketers drag and drop their e-mails into a storyboard-like editor.

“We're very excited about the new interface, it is even more efficient than the last one and it is much easier to use than what they had before,” said McCormack. “The visual aspects make it much easier to see how content goes through the campaign process.”

The new tool lets marketers visualize campaign flow by graphically showing the various paths sales leads can take from inquiry to conversion. “Before you build a campaign, you can map out the flow, which is very helpful,” said McCormack.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content ...

The definition of dynamic email content is changing--what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.