Silverpop launches charity Facebook sweepstakes for marketers

Share this article:
Silverpop launches charity Facebook sweepstakes for marketers
Silverpop launches charity Facebook sweepstakes for marketers

Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign, in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.

"Silverpop is launching this sweepstakes so marketers can voice their challenges and hopes for the new year, in addition to supporting a terrific cause," Eric Holmen, SVP of marketing at Silverpop, said in a statement.

The campaign, which began on Nov. 21 and will run through January 2012, is geared toward marketers and is running on Silverpop's Facebook page. For each new fan, the company will donate $1 to charity: water, with a maximum of $5,000 over the course of the promotion, which is equivalent to the average cost of a water project for a single community. Winners will be randomly selected at the end of each week to receive a $100 American Express gift card, and one winner will be selected to receive a new MacBook Air.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.