Silverpop Buys Britain's Digital Oxygen

Share this article:
E-mail marketing firm Silverpop bought British interactive agency Digital Oxygen.


The acquisition comes a month after Silverpop opened its London office. Terms were not disclosed.


Digital Oxygen was a former client of Silverpop. Both companies held that relationship for two years before the purchase of Digital Oxygen.


Digital Oxygen clients include Midway Games, Zenith Optimedia, Proximity London, HMV and The British Horseracing Board. Silverpop, whose London office will house Digital Oxygen's staff, has clients like Gizmondo, Skype and BSkyB.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.