Silverpop Buys Britain's Digital Oxygen

Share this article:
E-mail marketing firm Silverpop bought British interactive agency Digital Oxygen.


The acquisition comes a month after Silverpop opened its London office. Terms were not disclosed.


Digital Oxygen was a former client of Silverpop. Both companies held that relationship for two years before the purchase of Digital Oxygen.


Digital Oxygen clients include Midway Games, Zenith Optimedia, Proximity London, HMV and The British Horseracing Board. Silverpop, whose London office will house Digital Oxygen's staff, has clients like Gizmondo, Skype and BSkyB.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.