Direct Line Blog

Silver Apples Gala - Polished Affair Celebrates Past and Future

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The Direct Marketing Club of New York honored the giants of direct marketing this week at the DMCNY's Silver Apple Awards at New York's Hudson Theater.

This years honorees were Ed Mallin, president, InfoGroup Services Group; Ruth Stevens, Principal, EMarketing Strategy; Andy Goldberg, CEO, Publishers Clearing House; Beatriz Mallory, CEO, HispanAmerica; Brian Wolfe, EVP, Time Inc.; Tom Turner, founder emeritus, Turner Direct; and Acxiom Corp. for its corporate supporter award.

The cocktail reception was bursting at the seams in the art-deco theater lobby; current honorees rubbed shoulders alongside a number of past honorees, many of whom were in attendance.Gawkers like me simply took it all in. I've covered direct marketing now for a dozen years, so I enjoyed seeing the mix of past and present movers and shakers and speaking with some of them.

Club members marked the 25th year of the Silver Apples this year, so the event also paid tribute to the direct marketers who have received the award in the past. That list is truly a who's who of direct marketing: Lawrence Kimmel, Bob Teufel, Ed Burnett, Dave Florence, Mal Dunn, Chris Paradysz, Reggie Brady, Ray Schultz, Lois Geller, Denny Hatch, John Temple, Holly Pavlika.....

The Silver Apple Awards is usually a lunchtime affair and typically more subdued, but Thursday night's gala was fitting for this fine group of direct marketing luminaries. It is the kind of event that inspires me, and it is wonderful to see deserving people in our industry get their due.

DMNews celebrates its 30th Anniversary this month. Our 30th Anniversary issue, which publishes Nov. 30, will include a feature celebrating a small but elite list of direct marketing legends whom we feel have shaped the direct marketing industry. We're so proud and excited to honor these DM heroes.


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