A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing
A new report suggests that alignment between sales and marketing functions is actually declining
A new report exposes the gap between gathering marketing data and realizing its value it across functions
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
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