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Omnichannel Integration as a Marketing Stack Strategy

Omnichannel Integration as a Marketing Stack Strategy

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A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing

Are Sales and Marketing Getting Less Aligned?

Are Sales and Marketing Getting Less Aligned?

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A new report suggests that alignment between sales and marketing functions is actually declining

Plugging the Operational Data Gap

Plugging the Operational Data Gap

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A new report exposes the gap between gathering marketing data and realizing its value it across functions

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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