Silos

Agility, the Crucible of Modern Marketing?

Agility, the Crucible of Modern Marketing?

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Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

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Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

Verizon and AARP Tie It All Together

Verizon and AARP Tie It All Together

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How Verizon and AARP tear down those silo walls and tie that information to customer records.

Fast Facts: July 2013

Fast Facts: July 2013

Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.

Silo-ization vs. The People Side of Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.

An Elixir for Digital Marketing Health

An Elixir for Digital Marketing Health

Marginal return analysis helps marketers identify the optimal multichannel marketing mix.

Meet Caples' 2012 Honorary Judging Chair: Torrence Boone

Meet Caples' 2012 Honorary Judging Chair: Torrence Boone

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Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working.

Obama and Romney: Big Data, bad data

Obama and Romney: Big Data, bad data

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The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not.

 "SEO is Rocky Balboa."

"SEO is Rocky Balboa."

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2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.