Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working.
The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not.
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.