Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working.
The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not.
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.