One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.
The two chiefs are working closer than ever, but are they working well?
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working.
The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not.
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...