Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working.
The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not.
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.