Silos

Dear CFO: An Open Letter About the CMO-CFO Relationship

Dear CFO: An Open Letter About the CMO-CFO Relationship

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One outspoken marketer gets candid about communication breakdowns, budget worries, and viable solutions.

As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be Growing Pains

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The two chiefs are working closer than ever, but are they working well?

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

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Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

Agility, the Crucible of Modern Marketing?

Agility, the Crucible of Modern Marketing?

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Only the most agile and dexterous marketers will survive the industry's tech convergence, according to an author.

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

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Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

Verizon and AARP Tie It All Together

Verizon and AARP Tie It All Together

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How Verizon and AARP tear down those silo walls and tie that information to customer records.

Fast Facts: July 2013

Fast Facts: July 2013

Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.

Silo-ization vs. The People Side of Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.

An Elixir for Digital Marketing Health

An Elixir for Digital Marketing Health

Marginal return analysis helps marketers identify the optimal multichannel marketing mix.

Meet Caples' 2012 Honorary Judging Chair: Torrence Boone

Meet Caples' 2012 Honorary Judging Chair: Torrence Boone

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Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working.

Obama and Romney: Big Data, bad data

Obama and Romney: Big Data, bad data

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The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not.

 "SEO is Rocky Balboa."

"SEO is Rocky Balboa."

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2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.

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