Silicon Valley

DMA to open Silicon Valley marketing center

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The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...