Signs of a rebound for print?

Share this article:
For the past year or so, I've often felt as though my "media and circulation" beat was truly the "Debby Downer" beat; article after article detailed the revenue losses, shutterings and downsizings of newspapers and magazines with only a few bright spots mixed in.

Lately, though, some positive news has come through. A Borrell Associates memo sent out late last week predicted that newspaper ad revenue would see an increase of 2.4% next year. Yesterday, a story in the New York Times trumpeted the Seattle Times' return to profit, and today Rodale's Women's Health -- a consistently strong title -- announced a rate base increase.

Women's Health will boost its rate base 11%, to 1.5 million, effective with its January/February 2010 issue. The magazine, launched in 2005 with a circulation of 400,000, has had a total of 6 rate base increases in its short career.

Is it the start of something bigger? I can't say for sure. A lot of magazines are still hurting and closing, but it seems that we're having more good news lately. As more publishers adjust to the dramatic changes in the market, I think we'll see them making more smart decisions and doing well.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions