Sigma Wins AICPA, Synergy Bank Accounts
Also, Synergy Bank has appointed Sigma as its agency of record to create a campaign aimed at existing and prospective consumer and business customers.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?