Sigma Wins AICPA, Synergy Bank Accounts
Also, Synergy Bank has appointed Sigma as its agency of record to create a campaign aimed at existing and prospective consumer and business customers.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.