Sierra Trading Post Launches Hot Deals Catalog

Share this article:
Multichannel merchant Sierra Trading Post recently launched a catalog called Hot Deals.


Sierra Trading Post, Cheyenne, WY, purchases overstocks and closeouts from hundreds of brand names and sells them via three retail stores, seven catalogs and sierratradingpost.com at up to 70 percent off retail prices.


Hot Deals' point of difference is that everything in the catalog is priced between $1 and $99.95.


All of the company's titles are targeted to consumers with active lifestyles and include offerings from brand names such as The North Face, Merrell, Ecco and Patagonia.


Sierra Trading Post has an annual catalog circulation of more than 55 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.